Wine Marketing Podcast
Episodes
Extending the Pleasure of Wine Beyond the Tasting Room with Dan Petroski of Massican Winery
27 Jan 2026
Contributed by Lukas
Season 2: Episode 13In this episode of the Wine Marketing Podcast, I’m joined by Dan Petroski, founder and winemaker of Massican Winery. We talk abo...
What Makes a Wine Collab Actually Work? with Erin Kirschenmann of Wine Business Monthly & Novel Pairings
05 Jan 2026
Contributed by Lukas
Season 2: Episode 12In this episode of The Wine Marketing Podcast, I talk with Erin Kirschenmann, Managing Editor of Wine Business Monthly and founder...
Wine Doesn’t Need to Be So Serious with Warner Boin of Confidence Uncorked
24 Dec 2025
Contributed by Lukas
Season 2: Episode 11In this episode, I’m joined by Warner Boin of Confidence Uncorked, in which we talk about making wine education more fun and a...
Be Authentic & Do Cool Shit with Ed Feuchuk of Farm Collective
26 Nov 2025
Contributed by Lukas
Season 2: Episode 10In this episode of the Wine Marketing Podcast, I sit down with Ed Feuchuk, who I believe is one of the boldest voices in modern wi...
Holistic Wine Marketing with Jason Haas of Tablas Creek
05 Nov 2025
Contributed by Lukas
In this episode of The Wine Marketing Podcast, I’m joined by Jason Haas, Partner and General Manager of Tablas Creek Vineyard in Paso Robles, Califo...
What Happens When Wine Nerds Throw a Conference?
15 Sep 2025
Contributed by Lukas
In this episode of the Wine Marketing Podcast, I’m joined by Barbara Gorder, Managing Partner of the DTC Wine Symposium, the nation’s premier conf...
Why I Rebranded My Winery with Sonja Magdevski of Clementine Carter Wines
03 Sep 2025
Contributed by Lukas
In this episode of the Wine Marketing Podcast, I’m joined by my friend Sonja Magdevski of Clementine Carter Wines to talk about her bold and deeply ...
Can Your Winery Skip Social Media?
16 Jul 2025
Contributed by Lukas
In this solo episode of The Wine Marketing Podcast, I’m answering the wine marketing questions you’ve been asking. We cover things like whether so...
Crafting Emotional Connections in Wine Marketing with Andrew Means of Transom
25 Jun 2025
Contributed by Lukas
In this episode of the Wine Marketing Podcast, I’m joined by Andrew Means, CEO and Creative Director of Transom Design, to explore how wineries can ...
Making Awesome Winery Websites with Ivy Kehoe of Hardpour Designs
02 Jun 2025
Contributed by Lukas
In this episode of the Wine Marketing Podcast, Ivy Kehoe helps us understand what wineries often get wrong on their websites and how they can be impro...
Winery Emails that Don't Suck with Erica Walter of Email Mavens
06 May 2025
Contributed by Lukas
Season 2: Episode 3In this episode of the Wine Marketing Podcast, Erica Walter gives us the 30,000-foot view of Email Marketing for Wineries! We discu...
Subscription Models vs Wine Clubs with Maggie Tillman of Alta Colina Winery
21 Apr 2025
Contributed by Lukas
Season 2: Episode 2In this episode of the Wine Marketing Podcast, I speak with Maggie Tillman, co-owner of Alta Colina Winery, about Alta Colina’s n...
Brand Rehab with Likely Story Strategies
07 Apr 2025
Contributed by Lukas
Season 2: Episode 1In this episode of the Wine Marketing Podcast, Heather Daenitz speaks with Katy Rogers and Tamara Bingham from Likely Story Strateg...
What Social Media Platform Should Your Winery Be On?
05 Jul 2021
Contributed by Lukas
By now, you've probably gathered that Instagram is my personal favorite social media platform. It's the place I have the most experience in ...
This Framework Makes Marketing Your Wine Easy w/ Christy Kern
21 Jun 2021
Contributed by Lukas
You've heard me mention often my deep unrestrained love for Building a StoryBrand the marketing framework by Donald Miller, but we've never ...
Incorporating Diversity & Inclusion Messaging into Your Marketing w/ Alisha Sommer
14 Jun 2021
Contributed by Lukas
Today I had the privilege of talking with Alisha Sommer about incorporating diversity and inclusion messaging into your marketing. Particularly on soc...
How to Identify Your Target Audience
07 Jun 2021
Contributed by Lukas
You've heard me say it often enough on this podcast: the first place to start when creating a marketing strategy is to know your audience. But ...
Marketing Your Wine, Post-Pandemic w/ Chelsea Boss
31 May 2021
Contributed by Lukas
As restrictions surrounding the pandemic are easing and we are moving towards reopening, I wanted to invite my friend Chelsea Boss of SeaBoss Marketin...
How to Plan A Month of Content
03 May 2021
Contributed by Lukas
One of the complaints I get most when I'm taking on a new social media management client is that they simply do not have the time to plan their m...
Why going Viral is NOT a Strategy
26 Apr 2021
Contributed by Lukas
I am currently recovering from getting my second Covid-19 vaccine and though I am extremely excited about it, it really knocked me on my ass. So, in a...
Not Your Average Wine Influencers w/ Winery Reflections
19 Apr 2021
Contributed by Lukas
Nathan and Courtney Marton (known as Winery Reflections on Instagram) don't consider themselves "wine influencers" in the traditional s...
Everything You Need to Know About Wine Branding w/ Offset Partners
12 Apr 2021
Contributed by Lukas
Today I was joined by guest co-hose Chelsea Boss of SeaBoss Marketing a chat all about wine branding! We interviewed Lindsay Regan and Byron Hoffman o...
Measuring Your Success on Instagram
05 Apr 2021
Contributed by Lukas
At the start of every good marketing strategy is a goal or goals that you are reaching towards. But how do you know if the content you're putting...
How to Communicate Sustainability w/ Beth Vukmanic Lopez of The Vineyard Team
29 Mar 2021
Contributed by Lukas
As we’ve talked about multiple times on this podcast, Millennials and Gen Z are using their buying power to highlight and support their own personal...
What is Content Photography & Marketing? w/ Nathaniel Crawford
22 Mar 2021
Contributed by Lukas
In today’s episode, I talk with Nathaniel Crawford who is a Chicago-based commercial food, portrait & lifestyle photographer, learned home baker...
Why Company Culture Matters w/ Ian Consoli of Tablas Creek Vineyard
15 Mar 2021
Contributed by Lukas
If you're looking for a wine brand that absolutely crushes it on social media, look no further than Tablas Creek Vineyard!On today's episode...
Connecting on Clubhouse w/ Renée Sferazza
08 Mar 2021
Contributed by Lukas
In about mid-January, I finally got an invite to one of the most coveted social media platforms in 2021: Clubhouse. For those who don't know, Clu...
3 Ways to Generate Content Ideas
01 Mar 2021
Contributed by Lukas
One of the biggest complaints people have about marketing is not knowing what to post on social media or what content will perform well in emails, so ...
Does Your Email Marketing Suck? w/ Chelsea Boss
22 Feb 2021
Contributed by Lukas
Chelsea Boss of SeaBoss Marketing is back for another episode of the Craft & Cluster Podcast, this time to help you decide if your email marketing...
Using the Power of Story to Sell Your Wine Online
15 Feb 2021
Contributed by Lukas
Today we are talking all about how to use the power of storytelling to sell your wine online!Articles, Books, and Resources Mentioned in this Episode:...
How to be Legal on Social Media | A Discussion with Alcohol Beverage Attorney Brian Simas
08 Feb 2021
Contributed by Lukas
In today’s episode, we are talking with Brian Simas, an Alcohol Beverage Attorney based in Los Alamos, California. Brian provides experienced counse...
It's my 2 Year Anniversary!
01 Feb 2021
Contributed by Lukas
Today’s episode is very special as I am currently celebrating my two year anniversary of being in business! So I thought it would be fun to take que...
Marketing Wine to Millennials & Gen Z w/ Simonne Mitchelson
25 Jan 2021
Contributed by Lukas
We have a very special guest on today’s episode, my friend Simonne Mitchelson, a fellow millennial woman in the wine industry, who I have had the im...
What Wine Brands Should Post on Instagram
18 Jan 2021
Contributed by Lukas
In today’s episode, we talk about why people follow wine brands on Instagram, why they unfollow, and what types of content people want to see more o...
How to Serve Before You Sell
11 Jan 2021
Contributed by Lukas
Welcome to Episode 4 of the Craft & Cluster podcast!In today’s episode, we will talk about the importance of serving your audience before you se...
5 Things to STOP Doing on Instagram
04 Jan 2021
Contributed by Lukas
In today’s episode, we are talking about what NOT to do on Instagram and what TO do instead!As a social media manager, nothing is more frustrating t...
Mapping Out Your Marketing Strategy & Content Calendar for the Year
28 Dec 2020
Contributed by Lukas
In today’s episode, we welcome my friend Chelsea Boss of SeaBoss Marketing, who will be a regular contributor to the podcast! Chelsea & I will ...
How to Get Started on Instagram
21 Dec 2020
Contributed by Lukas
We are starting from the ground up today and talking about how to get going with marketing your business on Instagram!I had no idea what I was doing w...
Trailer | Craft & Cluster
15 Dec 2020
Contributed by Lukas
Welcome to the Craft & Cluster Podcast, I'm your host Heather Daenitz!I am the owner & photographer of Craft & Cluster, a photography...