Welcome to the Craft & Cluster Podcast, I'm your host Heather Daenitz!I am the owner & photographer of Craft & Cluster, a photography and social media consulting company based in Santa Barbara Wine Country.I help wineries tell the true stories behind their brands with beautiful photos & social media marketing.I’ve worked in the wine industry for many years in tasting rooms, cellars, & vineyards; so I know exactly what it takes to get your wine from grape to glass.On this podcast, we are going to dive into how to market your wine in the digital age. We’ll talk about easy social media marketing strategies as well as email list building, influencers, and website optimization.From time to time I’ll have expert guests on here who are super badass movers and shakers in the marketing world!I know your time is valuable and the digital world is daunting. You wear many hats at your small wine brand: you’re the owner, winemaker, yellow-jacket trap cleaner, wine club manager, janitor, tasting room attendant, and now you have to market your wine brand in a digital world that seems to change every time you blink. Well, have no fear! I’m here to make your life easier. Tune in every Monday to learn actionable marketing strategies that will get you results, eliminate your overwhelm, and get you back to doing what you love!Hit subscribe so you never miss an episode!Disclaimer: The information contained on this podcast and the resources available for download through the accompanying website are for educational and informational purposes only. The information contained on this podcast and the resources available for download through the accompanying website is not intended as, and shall not be understood or construed as legal, financial, tax, medical, health, or any other professional advice. Get full access to The Wine Marketing Field Guide at www.winemarketingfieldguide.com/subscribe

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“What did the council decide on item 42?” — answered with the speaker and the moment.

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