Is CSR leaving Rural India behind? India allocated ₹30,000 crore in CSR funding in the last financial year, yet rural areas received only a fraction. Most corporations focus their efforts near operational hubs—Bengaluru, for example, ranks 4th in CSR spending, but 90% of these funds stay within the city itself. How can we ensure rural India gets its fair share of CSR investments? In our latest conversation, Rajesh Krishnan, CEO of United Way of Bengaluru, shares insights on Rural Rising, an initiative to channel CSR funds where they are needed most. As part of this, they are also driving behavioral change through innovative communication, a strategy that earned them सबेरा SABERA jury recognition for their nutrition program for Wayanad’s tribal communities.

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