In the latest edition of the Design Brief, we sit down with Jay Hill, the Vice President of Advanced Technology at GE Healthcare, to discuss the company's approach to product development in the complex healthcare technology space. Jay offers insights into: GE Healthcare's deep engagement with clinicians at all stages of product development, from needs identification to prototype evaluation. The "lead program integrator" role and its importance in managing the integration of complex, multi-disciplinary healthcare systems. GE Healthcare's structured approach to monitoring technology trends and matching them with clinical problems to inform their product roadmap. Exciting applications of AI in healthcare, from automating workflows to supporting clinicians in making better diagnostic and treatment decisions. Advice for medical students and early-career clinicians on embracing the evolving relationship between their practice and advancing technologies.

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