What if the future of sales isn’t about automation — but about trust?In this episode of Making Revenue Tick, Rachit Kataria, co-founder and CEO of Centralize, joins Richard Washington to share the truth about building an AI startup in a noisy, high-stakes market.Fresh off a $4M seed round led by Salesforce Ventures, Rachit breaks down:Why enterprise sales is broken — and how relationship intelligence can fix itThe difference between AI for good and the “AI that spams”How to build trust in a world flooded with automationWhat it really feels like to build through fear, uncertainty, and gritWhy the best startups are never about the tech — they’re about the peopleWhether you’re a founder, sales leader, or investor, this conversation is a masterclass in building products (and companies) that actually matter.🎧 Watch the full episode to learn how Centralize is helping teams at Brex, Intercom, Highspot, Sendoso, and Cresta win bigger and faster — by mapping the human networks behind every deal.👉 Connect with the guests:Rachit Kataria, CEO and Co-Founder at Centralize https://www.linkedin.com/in/rachitkataria/Richard Washington, Founder at Tick Talent https://www.linkedin.com/in/richwash/#AIStartups #RelationshipSelling #Centralize #StartupLife #MakingRevenueTick #WMYT #seedfunding

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“What did the council decide on item 42?” — answered with the speaker and the moment.

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