Dan Hurwitz, CRO and one of New York's most respected revenue leaders, joins Rich for a wide-ranging conversation on AI, value, and what modern selling actually looks like in 2026.Fresh from a panel in front of 70 enterprise AI tech buyers at New York Tech Week, Dan shares what the room was really talking about — why 95% of AI projects fail to deliver value, why success is still largely undefined, and why the biggest risk right now is doing nothing.The conversation covers why AI is replacing critical thinking in sales reps and what to do about it, why the turkey tinfoil story explains everything wrong with how businesses make decisions, what it really means to deliver value to a customer — and why that's what keeps them from leaving, how to run a hiring process that treats candidates like buyers, the difference between the job you take and the job you do, and why prompt engineering is now one of the most important skills in business.🎙️ Guest: Dan Hurwitz — CRO🔗 Connect with Dan: https://www.linkedin.com/in/dahurwitz/🎙️ Host: Richard Washington — Founder, Tick Talent🔗 Connect with Rich: https://www.linkedin.com/in/richwash/🌐 Tick Talent: https://www.tick-talent.com/👉 Subscribe so you never miss an episode — Making Revenue Tick drops regularly on the What Makes You Tick channel.

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