In this episode of What Makes You Tick, we explore the story and career of Neetha Ratakonda, founder of BigLittle.ai.She shares how her startup is tackling two of the biggest challenges facing businesses today: inefficiency and sustainability. 🚀What makes Neetha tick? It’s her relentless focus on reducing waste—both in business processes and in our environment. With billions wasted annually due to inefficient go-to-market strategies, Neetha's mission is simple but powerful: create sustainable systems that drive peak revenue potential without compromising our planet's future.From her global upbringing in India, Brazil, and Africa to her education at Stanford, Neetha’s journey is as diverse as it is inspiring. She shares her insights on how inefficiencies are costing businesses trillions in lost revenue and why fixing these processes is essential to not just profit, but human intellect and sustainable growth.💡 If you’re a startup founder, tech leader, or simply interested in how to drive efficiency and sustainability at scale, this episode is packed with actionable insights that could transform how you think about business.Key Takeaways:1. The massive cost of inefficiencies in revenue-generating processes and how to fix them.2. How Neetha’s global experiences shaped her mission to leave the world better than she found it.3. Why sustainability isn’t just a trend but a necessity for business success today.Connect with Us:🔗 Richard Washington on LinkedIn: [Insert LinkedIn URL]🔗 Neetha Ratakonda on LinkedIn: [Insert LinkedIn URL]📰 Stay ahead of the curve with Richard's Growyh Magnet Newsletter [Insert Newsletter URL]#whatmakesyoutick #wmyt #ticktalent #aiinbusiness #sustainablegrowth #revenueoptimization #startupsuccess #leadershipinsights #salesstrategy

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