Most startups don’t have a GTM problem.They have an alignment problem.A structure problem.A people problem.In this episode of What Makes You Tick, Richard Washington sits down with B2B marketing heavyweight and CMO advisor Philippe Ruttens to expose the 5 silent killers of go-to-market success — the ones that never show up in pitch decks or playbooks, but quietly derail growth.This isn’t armchair theory. It’s straight from the field — built on hard lessons, deep experience, and repeatable frameworks that actually work.What we cover Why hiring a “hero VP” won’t save your GTMHow to fix misalignment between Sales, Marketing, and RevOpsThe real reason over-automation is killing your pipelineHow to lead GTM without micromanagingWhat a scalable, repeatable GTM structure really looks like — and how to build itIf you’re scaling from $5M to $25M ARR, this is the episode that gives you the roadmap most founders wish they had earlier.Real talk. Real scars. Real strategy.Listen now and start building a GTM engine that doesn’t break under pressure.Connect with Phil Ruttens: https://www.linkedin.com/in/ruttens/ Connect with Richard Washington: https://www.linkedin.com/in/richwash/Follow Growth Magnet: / growth-magnet-7083793079794556928 Check out Phil's health startup https://www.titeos.com/#GTMStrategy #StartupGrowth #B2BMarketing #Founders #TickTalent #GoToMarket #RevOps #SalesLeadership #CMOAdvice #RevenueGrowth #WMYT #WhatMakesYouTick #Titeos #CMO #Startup #GTM #Masterclass

Ask this episode

“What did the council decide on item 42?” — answered with the speaker and the moment.

Transcript

Related