Expanding into the US looks obvious.Biggest market. Same language. Massive upside.But most startups get it wrong.In this Best Bits episode, Bradley Paster breaks down why scaling into America is far harder than it looks — and the costly mistakes founders keep repeating.From hidden operational complexity to cultural nuance and go-to-market missteps, this is a practical guide to entering the US without burning time, money, and momentum.What you’ll learn:Why the US is NOT one market (and how that kills expansion)The biggest mistakes international startups make entering AmericaWhen to hire vs. partner in a new marketThe hidden costs nobody talks about (tax, talent, structure)How to set up your US GTM motion properly from day oneIf you're a founder, CRO, or investor thinking about US expansion — this will save you from expensive lessons.Who this is for:Tech founders scaling internationallyCROs and GTM leaders building new marketsInvestors backing global expansionAbout the guest:Bradley Paster has spent 15+ years leading revenue for international companies entering the US — seeing firsthand what works, what fails, and why.Connect with Bradley: https://www.linkedin.com/in/bradleypaster/Follow Richard Washington, MD at Tick Talent on LinkedIn: https://www.linkedin.com/in/richwash/Read Richard's Newsletter Growth Magnet: https://www.linkedin.com/build-relation/newsletter-follow?entityUrn=7083793079794556928Subscribe for more conversations on revenue, hiring, and scaling:@whatmakesyoutick#StartupGrowth #USExpansion #GoToMarket #TechStartups #CRO #ScalingStartups #B2BSales #RevenueLeadership #FounderAdvice #StartupStrategy

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