In a recent conversation, we dove into why running is booming—not just because of impressive race times, but because it's becoming an inspiring lifestyle. Elite runners often focus solely on their speed, but that's not what connects with the masses. Stories like those of Eliud Kipchoge resonate because they reflect the human experience. It’s about sharing relatable journeys, not just fast splits. Let’s bridge the gap between speed and storytelling in running! RD's under fire at Snowdonia and JFK 50 - what does this signal about the business of Ultra Trail Running?Prize money and Black Canyon was crowdsourced - was this short term gain but not sustainable, how does this contrast to the ACG x Gorge partnership with a $75K prize purse and what responsibility does HOKA own?

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“What did the council decide on item 42?” — answered with the speaker and the moment.

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