Overwhelm is very real. It invades every corner of our lives and businesses, and it truly is the modern-day scourge. Overwhelm robs our time, wreaks havoc on our productivity, and it kills our sales results. Why do we get overwhelmed in our businesses? Tons of different reasons, but today I'm going to focus on one that strikes a startling resemblance to my beauty regime during lockdown: not having enough problem discipline. Keep Reading Your ideal client has so many different problems that you could attempt to solve for them. And many of you aren't picking one or two, you're trying to solve them all. This results in messy and unfocused marketing. Join me today as I share an elegant, useful little tweak you can make to your marketing strategy today to help reduce overwhelm just a little bit. I'm hoping that it provides some clarity and direction to help you create more effective marketing. Settle down your inner cavewomen and step into the modern-day queen I know you are. Today on the Power + Presence + Position Podcast: How your marketing might be like my beauty regime during lockdown. What problem discipline is and how it can transform your business. How your customers' brains could be at odds with your brain. Why you need to switch from cavewoman to modern-day CEO brain. Resources Mentioned: EP422: Zone of Genius Discipline Send me a DM on Instagram identifying the one problem you will be solving in your next piece of content. I can't wait to hear from you! Love the show? Let us know! Are you a fan of the Power + Presence + Position? If the tips and interviews we share in each episode have helped you gain the confidence and inspiration to become a better, more powerful leader, head on over to Apple Podcasts, subscribe to the show and leave your honest review to let us know! What are you waiting for? Head on over to Apple Podcasts, subscribe, and leave a review to enter your name into this month's drawing! Join the Community of Practice! Want enriching conversation with intelligent, insightful women entrepreneurs, who are unapologetic about their ambition? Join me in the Power + Presence + Position community - the free, invite-only community for fierce, high-level women entrepreneurs making a huge impact on the world. You'll get access to our book club, happy hours, and executive round tables where we talk about the issues that matter most to women entrepreneurs. If you're ready to take your business to the next level and be part of the best conversation about women entrepreneurship on the internet, join me in the free Power + Presence + Position community today!

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