Bridget Brennan is the CEO of Female Factor, a strategic consultancy company focused on female consumers where she helps businesses drive more sales and increase their competitive advantage through market research, strategic marketing, and sales and customer experience training. She is the leading authority on women consumers, a Forbes contributing writer, and the author of the highly-acclaimed book Why She Buys: The New Strategy for Reaching the World's Most Powerful Consumers as well as the upcoming book, Winning Her Business. She frequently holds speaking engagements for large organizations and conferences, presenting keynotes on topics related to sales and marketing as well as customer experience and trends. Keep Reading Bridget joins me today to discuss the key factors that influence women consumers the most as well as the stereotypes female consumers are currently facing today. She shares what triggered her curiosity to understand the cultural differences between men and women and defines the concepts that impact their buying decisions. She also shares why customer experience is the new battleground in marketing and how consistent and weekly blogging helped her establish a clear and powerful message that transformed her into an authority in her industry. "When you earn the business and loyalty of one woman, you have the opportunity to reach many other people because she's representing so many other people when she's in the marketplace." - Bridget Brennan Today on the Fierce Feminine Leadership Podcast: What initially prompted Bridget to focus her study and research on female consumers The winning proposition that inspired her to find a way to bring women's perspectives into the corporate world What inspired her to write a book about women consumers The difference between male and female responses Her early childhood experiences that shaped her interest in gender differences The core differences between men and women that have the most impact on how they buy and how businesses should cater to women Defining the Multiplier Effect on sales What an Absent Influencer is and its effects on women's buying decisions The four simple but powerful motivators that inspire women to buy from you instead of from someone else The core mistakes people make from a sales perspective when engaging with women consumers Debunking women consumer stereotypes and how to apply the "When In Doubt" test The challenge of mending the gap between the promised customer experience and the actual buying experience How consistently writing blogs and content drove her success as a leader in business Fierce Leadership Quotes: "Women are the gateway to everybody else." - Bridget Brennan "You are in control of what is arguably the most important factor of all - and that is your customer's experience." - Bridget Brennan "Your customer wants to feel that you're helping her make the best choice and not judging her on aspects of her life that have nothing to do with what you're selling." - Bridget Brennan Connect with Bridget Brennan: Bridget Brenan Website Winning Her Business: How to Transform the Customer Experience for the World's Most Powerful Consumers Why She Buys: The New Strategy for Reaching the World's Most Powerful Consumers Join Me for Your Million Dollar Message Retreat Are you ready to outsell and out position your competition this year? To create more impact and generate more revenue and wealth - you need a powerful, clear message that positions you as the preeminent expert in your field. You need a Million Dollar Message. So, if you're ready to supercharge your impact, power up your marketing, get clear on your message, and uplevel your position, join me for Your Million Dollar Message Retreat - the premier 3-day workshop for powerhouse women entrepreneurs. This workshop is our most intimate workshop yet! You'll work directly with me and my team to hone your message, improve your marketing materials, and elevate your position as a powerhouse female leader. To register for the Your Million Dollar Message Retreat 3-Day Workshop, visit www.eleanorbeaton.com/mdmretreat Spots are limited - so grab your tickets today! Join the Exclusive Incubator Program! Are you ready to build, leverage, and scale your business to the next level? Ready to maximize your leadership skills and grow your business to 7-figures and beyond? Join our Incubator Program - the 12-month high-octane program that blends leadership strategy, accountability, and business building support to help you propel your business to the next level and increase your earning power. Head over to EleanorBeaton.com to learn more about The Incubator Program and submit your application today! Love the show? Let us know! Are you a fan of the Fierce Feminine Leadership Podcast? If the tips and interviews we share in each episode have helped you gain the confidence and inspiration to become a better, more powerful leader, head on over to iTunes, subscribe to the show and leave your honest review to let us know! Each month, one lucky podcast reviewer will be selected to receive a free coaching session with me – Eleanor Beaton! What are you waiting for? Head on over to iTunes, subscribe and leave a review to enter your name into this month's drawing!  And, if you really want to ramp up your fierceness… Reach out to us for a free 30-minute Bold Women in Business Makeover Session with me or one of the fabulous coaches on my team! Explore your path and discover how you can be the fiercest lady-boss possible. Visit EleanorBeaton.com/discover.

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