Defining the role of each family member within a family business is rarely a straightforward process. Identity evolves with time, and roles can be reverse-engineered and adapted based on the person’s skills, interests and, sometimes, the needs of the business. Understanding one’s own motives is a crucial first step towards defining every member’s role and identity. In this episode of our WiFB Conversations, Amy Katz and Ramia Marielle El Agamy discuss the challenges and possible solutions to finding the one’s identity within the family business.

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“What did the council decide on item 42?” — answered with the speaker and the moment.

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