As one of the top generator suppliers in the Middle East, Africa and Asia, employing more than 1,400 people, Jubaili Bros realises the importance of contributing to society and the environment. And with a range of ESG and sustainability initiatives that attract new talent firmly embedded in the company’s culture, they’re addressing these concerns while ensuring growth and profitability. In this episode of Women in Family Business, Sana Jubaili, Group HR Director of Jubaili Bros, discusses how companies can embark on ESG and sustainability initiatives to drive growth. She draws from her experiences to offer advice on promoting and establishing change in a way that attracts talent and grows profits while simultaneously benefitting the wider community and environment.

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