Over the past three months, the COVID-19 pandemic has taken its toll on many communities, families and businesses. While the global lockdown has presented many challenges, it has also provided an opportunity for reflection on our societal and business structures. One of the major flaws that the worldwide lockdown has revealed is our dependence on the global supply chain. With minimal access to international products, many businesses have had to rely on increased supply chain localisation, benefiting businesses and communities. The pandemic has also shed light on inequality in women’s roles, both within the family business and in the nuclear family. With women realising the need for greater balance in their roles, there has been an acceleration towards a movement for change. In this episode of WiFB Conversations, Susanne Bransgrove and Ramia Marielle El Agamy discuss the current COVID-19 situation, its effects on family businesses and how families can cope with the surmounting changes. This episode of Conversations with Women in Family Business is co-produced with Susanne Bransgrove, director of LiquidGold Consultants.

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