Imbued with their family’s entrepreneurial spirit and experience, sisters MaríaCamila and Daniela García Caballero set out to innovate and expand the clothing options for expectant mothers and managed to challenge the status quo of the fashion industry in the process. María Camila is an economist and business administrator with an MBA from Duke University. Her younger sister Daniela works in public relations for fashion and luxury brands in Paris and is a graduate of ESMOD (the École supérieure des arts et techniques de la mode). With a concept as unique as their contrasting personalities, the first-time business owners secured financial backing for their idea through a remarkable programme offered by María’s in-laws. The two sisters launched fashion brand BothCollection in 2017, following through on their long-time dream of creating a company together. Theirs is an extraordinary journey born within the family, with the help of family, for the benefit of other families everywhere. María and Daniela spoke with Women in Family Business host Ramia El-Agamy about the advantages and anxieties associated with building a family business and facing cultural roadblocks head-on.

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