With a strong work ethic from the off, and after stumbling into a research role to meet a uni course requirement, Emma found her passion for analysing data, and the skills she honed as a result have led her on a fascinating journey through play and playfulness, working with some of the world's biggest brands along the way, and leading her to set up her consultancy business Playful Den. A must-listen for any parents, we also talk encouraging creativity in our kids, how to talk to our kids about their interests through the lens of work and careers, and how ALL of us can live more playfully. ---------------- This episode is sponsored by Neon Digital Clicks, an e-commerce growth agency partnering with Shopify brands who are ready to scale. Working across Meta ads, TikTok ads, Google ads and Klaviyo for brands specialising in products for kids, parents and women. They are offering a free audit to all Women's Business listener, so if you own a small business and are interested in scaling get in touch with the team for your no obligation audit.

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