In this episode, Naomi Raybould - founder and creative director of clothing brand Beyond Nine - shares her journey from facing thyroid cancer to overcoming personal tragedy and navigating a successful career pivot to create a million-pound clothing brand designed to empower women at all stages of life. Naomi and I discuss how switching roles at home has impacted her and her family, plus we dive into the external perceptions of that, plus the challenges of balancing a fast-growing business with cash-flow demands, and the power of resilience and adaptability in entrepreneurship. We're talking breaking societal norms, valuing empathy in leadership, and the power in knowing you can change your mind. So much is covered in this episode - hope you love it. Shop Beyond Nine here. Find Beyond Nine on Instagram here. Find Naomi on Instagram here. Don't forget to join the conversation with me on Instagram here. To get in touch with me to support Wilder:LIVE please email [email protected] 01:38 Introducing Naomi Raybold 02:27 Naomi's early work experiences 12:05 Career path and personal challenges 21:51 The birth of Beyond Nine 29:25 Breaking gender norms at home 31:16 Starting a clothing brand with no experience 33:22 Challenges in the fashion industry 34:51 Organic growth and marketing strategies 39:35 Navigating business growth and cash flow 48:02 Ethics and sustainability in fashion 52:48 Reflections and advice for aspiring entrepreneurs 58:58 Conclusion and final thoughts

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