My guest today is Rosey Davidson, founder of Just Chill Baby Sleep. She's also known as Just Chill Mama on Instagram where she has grown an engaged audience talking all things parenting - to babies and beyond. Rosey takes us on her journey from corporate sales to becoming a renowned baby sleep consultant, driven by her own experiences as a mother, and her unique approach that she couldn't find online at the time. We also talk business growth, marketing strategies (or lack of!) and how becoming known in your field can lead to other opportunities. There's also great insight on sleep for your older children that is worth listening out for! Find Rosey on Instagram here Don't forget to join the conversation with me on Instagram here If you want to apply to join The Wilder Collective check it out here Episode highlights: 01:50 Early Influences and Work Ethic 04:31 Academic Journey and Career Beginnings 07:17 Transition to Entrepreneurship 09:30 The Birth of Just Chill Baby Sleep 13:27 Navigating Growth and Scaling Challenges 13:50 Philosophy and Approach to Baby Sleep 21:11 Handling Criticism and Maintaining Brand Integrity 25:10 The Birth of 'Just Chill Mama' 25:49 Rapid Growth and Reality TV Connections 27:27 Building a Team and Expanding Services 29:08 Balancing Business and Family During Lockdown 32:20 Writing a Book and Organic Growth 37:49 Teen Sleep and Parenting Insights 45:08 Future Plans and Final Thoughts

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