In this episode of Women's Business I meet Nicola Elliott - haver of great name first and foremost, but also founder of NEOM Wellbeing - who discusses the inspiration behind her brand that originated from her own experience with burnout. Nicola shares her journey from working in journalism to becoming an entrepreneur, the deep intent behind the look and feel of the NEOM brand, plus we dive into the challenges of balancing motherhood and business, the different standards we hold working mothers and fathers to, and insights on the importance of flexibility and hybrid working. She also reflects on the role of personal brand in NEOM's success and offers valuable advice for female founders on maintaining well-being and making smart choices in business. A warm and relatable voice who has built a formidable business. Find Nicola on Instagram here Find NEOM on Instagram here Find NEOM online here Don't forget to join the conversation with me on Instagram here ------------ This episode is supported by my amazing partners The SHE Collective - a women's wellness app, designed to help you feel Strong, Happy and Empowered – SHE As a member of their community I can tell you that their approach works for busy mid-life women. Balancing five core collectives - exercise, nutrition, mindset, nervous system and community – the SHE builds women from the inside out - no more short-term fixes and BS diets, but sustainable wellness, forever. The app features 500 on-demand workouts from 10-30 minutes to do in the comfort and convenience of your own home. Backed by nutritional and mindset advice, and supported by Whatsapp groups to keeo you on track, it's a fantastic way to get on top of your fitness in a way that works for you. Use code WILDER30 for 30% off your first month and join the movement HERE. You won't regret it! ------------ EPISODE HIGHLIGHTS 01:19 Meet Nicola Elliott: Founder of NEOM Wellbeing 02:26 Early Career and Entrepreneurial Influences 04:47 Navigating Journalism and Burnout 10:20 The Birth of NEOM: From Idea to Reality 17:43 Challenges and Growth in the Early Years 26:22 Balancing Motherhood and Business 30:14 Scaling Up: Building a Senior Team 33:02 Challenges of Remote Work 33:51 Flexibility in the Workplace 35:47 The Importance of In-Person Interaction 39:47 Gender Roles and Work-Life Balance 46:46 Personal Brand and Business Success 51:13 Advice for Female Founders 54:49 Future Plans and Reflections 01:00:07 Closing Thoughts and Where to Find Us

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