How do people make decisions? Is it based on facts, logic, emotions, or other factors? Jen Clinehens, a behavioral marketer, helps organizations large and small better understand the psychology and science behind customer decisions and opinions. Jen has worked with brands like AT&T, McDonald's, Adidas, and Starbucks and is the Founder and Managing Director of Choice Hacking, a customer experience (CX) agency.Whether it's understanding why a customer is buying one brand's product over their own or why the customer is putting less product in their cart than before, Jen helps individuals and organizations dive deep into the brains of their customers. She uses a combination of behavioral science, AI, & psychology to increase customer growth and engagement. We talk about her career path starting at age 16 as a classical violist to how watching "Mad Men" allowed her to consider a career that involved creativity and business. She also shares how running her own business since 2020 takes her back to entrepreneurial roots where she wears many hats.You can find her podcast "Choice Hacking", newsletter, blogs and more by going to her website.Contact Info:Jen Clinehens - [email protected] (email)ChoiceHacking.comJulie Berman - Hostwww.womenwithcooljobs.com@womencooljobs (Instagram)Julie Berman (LinkedIn) Send Julie a text!!------------------------------------------------------------------------------------------ I absolutely LOVE being the host and producer of "Women with Cool Jobs", where I interview women who have unique, trailblazing, and innovative careers. It has been such a blessing to share stories of incredible, inspiring women since I started in 2020. If you have benefitted from this work, or simply appreciate that I do it, please consider buying me a $5 coffee. ☕️ https://www.buymeacoffee.com/julieberman Thank you so much for supporting me -- whether by sharing an episode with a friend, attending a LIVE WWCJ event in Phoenix, connecting with me on Instagram @womencooljobs or LinkedIn, sending me a note on my website (www.womenwithcooljobs.com), or by buying me a coffee! It all means so much. <3

Ask this episode

“What did the council decide on item 42?” — answered with the speaker and the moment.

Transcript

Related