Mark Zagorski is the CEO of DoubleVerify (NYSE: DV), a $3.4B market cap company that provides digital media measurement and verification software to major advertisers and platforms.In this episode of World of DaaS, Mark and Auren discuss:The $100B digital ad fraud economyWhy marketing data is wrong but worksThe death of cookies and what's nextBuilding sustainable independent adtech companiesThis episode of World of DaaS was brought to you by Alkemi. Check out alkemi.ai to learn how Alkemi can help you unlock the AI market.Looking for more tech, data and venture capital intel? Head to worldofdaas.com for our podcast, newsletter and events, and follow us on X @worldofdaas. You can find Auren Hoffman on X at @auren and Mark Zagorski on LinkedIn.Editing and post-production work for this episode was provided by The Podcast Consultant (https://thepodcastconsultant.com)

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