Bill Wise is the CEO and co-founder of Mediaocean, an adtech platform that processes over $200 billion in global media spend annually.In this episode of World of DaaS, Bill and Auren discuss:The hidden plumbing of global advertisingMeasurement monopolies in adtechThe transition from linear TV to CTVCultural integration in tech acquisitionsLooking for more tech, data and venture capital intel? Head to worldofdaas.com for our podcast, newsletter and events, and follow us on X @worldofdaas. You can find Auren Hoffman on X at @auren and Bill Wise on X at @billwise. Editing and post-production work for this episode was provided by The Podcast Consultant (https://thepodcastconsultant.com)

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