Worth Every Penny Joycast

#220: Why Selling From Your Own Wallet Is The Kiss of Death

16 Jul 2024

Contributed by Lukas

If you struggle to charge what your photography is worth, or if thinking about selling your photography gives you the heebie-jeebies, then it's time t...

#219: Pet Photographer Claire Sold $4,000 of Photos & Made More Than Her Monthly Income From Any Job She's Ever Had. Here's What She Did.

09 Jul 2024

Contributed by Lukas

If in-person sales or talking on the phone with a potential client freaks you out, you aren't alone. A lot of photographers I work with are nervous ab...

#218: Business Not Growing? 5 Things You're Overlooking

02 Jul 2024

Contributed by Lukas

If you've ever wondered how to stand out in a sea of competition, scroll no further, this is the episode for you!    Today I'm diving deep into five...

#217: Things to Hide From Your Friends & Family About Your Photography Business

25 Jun 2024

Contributed by Lukas

Have you ever felt frustrated or alone after talking to your friends and family about your photography business?    If you're the only entrepreneur ...

#216: When No One Wanted Prints, LA Photographer Catherine Made Changes. Here's How She's Landing $6,000 Client Orders

18 Jun 2024

Contributed by Lukas

Photographers in large cities often say that the clients in their area won't purchase anything but digital files.    So I sat down with L.A. photogr...

215: Myths about Starting or Growing a Photography Business

11 Jun 2024

Contributed by Lukas

Almost all photographers will believe a common myth (or several common myths) at some point in their journey.    Not only do those myths cost valuab...

#214: The 5-Zone Method to Finding Perfect Photography Clients

04 Jun 2024

Contributed by Lukas

Have you ever gotten a lead for your photography business, invested time and energy into explaining what you do and how you do it, only to be met with...

#213: How a Mom of 3 Went from Earning $3,275 Total in 3 Years of Photography to $4,071 in 3 Months!

28 May 2024

Contributed by Lukas

Have you ever felt STUCK in your photography business?    Maybe you have a portfolio, have purchased courses, and even have a few clients under your...

#212: How to Talk to Your Spouse or Partner About Investing in Your Business

21 May 2024

Contributed by Lukas

If you are going to go ALL IN and invest time and money into your photography business, it's important to have the buy-in of your spouse.    But how...

#211: 6 Things to Do Before Memorial Day in Your Photography Business To Crush 2024

14 May 2024

Contributed by Lukas

Are you wondering how to balance your photography business with your family plans and demands this summer?    The right summer mindset can not only ...

#210: Massive Debt Left This 18-Year Career Photographer Ready to Quit. Her Inspiring Turnaround Story

07 May 2024

Contributed by Lukas

Have you ever felt like throwing in the towel on your photography career?     Maybe you're struggling with:    Feeling like you've tried everyt...

#209: How Do I Know If I'm Ready to Start Charging for My Photography?

30 Apr 2024

Contributed by Lukas

Have you ever wondered if you're ready to start CHARGING for your photography?    Maybe it feels too good to be true that you could make money doing...

#208: The Untold Story: A Photographer's Switch from Prints to Digital Files and the Unexpected Aftermath.

23 Apr 2024

Contributed by Lukas

Have you ever felt like you needed to conform to what everyone else is doing in business?    Maybe you've seen digital files grow in popularity and ...

#207: How a Mom of 5 Landed a $17,000 Order in Her Brand-New Photography Business

16 Apr 2024

Contributed by Lukas

Have you ever been faced with a decision that you knew would change everything for you no matter which side of the fence you landed on?    When Liza...

#206: 11 Tax Benefits of a Photography Business

09 Apr 2024

Contributed by Lukas

Did you know about the tax benefits you have access to if you have a business? It's true, friend. Money (and lack thereof) is top of mind for the larg...

#205: She left her Corporate America Sales Job & Started a Photography Business. Here's What Happened Next.

02 Apr 2024

Contributed by Lukas

Where are all my photographers who are stuck in the corporate grind and dream of spending their days behind the camera?    I have just the advice fo...

#204: How Newbie Tennesee Photographer Ryan Turned Two Photos into $3,006!

26 Mar 2024

Contributed by Lukas

Are you a newbie photographer? You'll want to hear today's podcast. Meet Ryan - he left his teaching career to pursue photography when his gut kept te...

#203: GBL Takeaways

19 Mar 2024

Contributed by Lukas

Have you ever attended a photography conference? What did you think? Did you get everything you needed for your business?    Picture this: an event ...

#202: Secrets from $100K Yay Award Winners 2023

12 Mar 2024

Contributed by Lukas

Is a six-figure income in your photography business possible! Yes AND today, you'll meet four of my students that crushed their goals in 2023.   Meet...

#201: How a Florida Educator Transformed Her Photography from Dabbling to $3,200 Orders: Turning Her Back Burner Hobby into Real Money

05 Mar 2024

Contributed by Lukas

Ever feel like life just keeps getting in the way of your dreams?   For Sally Brown, it seemed like one thing after another way standing in the way o...

#200: Part 2: Focus on You: Two Essential Assessments for Every Photographer to Take

27 Feb 2024

Contributed by Lukas

Knowing yourself is key to …. well, everything!    Whether it's living a good life, building a great relationship, or running a business…   Kno...

#199: Focus on You: Two Essential Assessments for Every Photographer to Take - (Part 1)

20 Feb 2024

Contributed by Lukas

When you get paid to do something you're naturally good at, life is just BETTER.    It feels easier. More rewarding. More exciting!    On the othe...

#198: The Hidden Cost of Saying Yes to What Should Have Been a No

13 Feb 2024

Contributed by Lukas

Feel like you have to say "yes" to every offer of work right now?    I know how that feels - your schedule is full of cobwebs, and people are TRYING...

#197: A Coach's Wife's Journey From Burnout to $2,380 Photography Orders

06 Feb 2024

Contributed by Lukas

Does work-life balance for your family mean you have to consider both your job as well as your spouse's? If you're struggling with supportive-spouse-b...

#196: How My Students Skyrocket Their Photography Businesses: A New 6-Step Planning Framework

30 Jan 2024

Contributed by Lukas

If there's one thing I've learned from watching The Great British Baking Show….  It's that bread sculptures and towering cakes need structure or el...

#195: Why 10x is Easier than 2x. 3 Takeaways From My Conversation with Dr. Benjamin Hardy

23 Jan 2024

Contributed by Lukas

When I had the opportunity to sit down with one of the biggest minds in business, who's also one of my FAVORITE authors, I didn't hold back!  Dr. Ben...

#194: How Carmen, the Small-Town Mom, Turned $150 Sessions into $2,000 Triumphs!

16 Jan 2024

Contributed by Lukas

Think your town is TOO SMALL for you to get BIG ORDERS with boutique photography?  It's not! And I'll prove it…. Mom-of-two Carmen was living in a ...

#193: How My Top Students Made $658,466 in December

09 Jan 2024

Contributed by Lukas

Inflation is out of control! With the cost of everything going up, you might be worried that your boutique photography clients could wander off into t...

#192: Breaking News: Something MAJOR is coming for Photographers

02 Jan 2024

Contributed by Lukas

Today, I drop some major news that's set to revolutionize the world of photography. If you're a passionate creative, deeply in love with your camera, ...

#191: This Mom Stopped Selling Digital Files When Her Baby Was 2 Months Old. Here's What Happened Next.

23 Dec 2023

Contributed by Lukas

Especially for moms, life is full of tough choices.  When Felicia's 2-month-old baby boy couldn't stay out of the hospital, she knew she had to make ...

#190: How One Word Can Create the Outcome You Want for Your Photography Business in 2024

18 Dec 2023

Contributed by Lukas

What if I told you one itty bitty word could change the fate of your business in 2024?  It can.  There's an exercise I do every year around New Year...

#189: Thinking about Pausing Your Business Until the New Year? Do This First.

11 Dec 2023

Contributed by Lukas

Did you know December is the most important month for a portrait photographer? No joke - from tax deductions to LOTS of people spending money, this i...

#188: This Maternity & Newborn Photographer Got Halfway to Her $100k Goal for the Year In Just 4 Months.

05 Dec 2023

Contributed by Lukas

I like money.  I bet you do, too.  But money ISN'T why we do what we do as photographers!  For me and my student Jenn (and probably you, too) being...

#187: Does Wall Artwork Serve Your Clients? An Interview With My First $1,000 Client from 21 Years Ago!

28 Nov 2023

Contributed by Lukas

Today, I'm interviewing my very first boutique client, Julie - YES, THE JULIE!!! who invested over $1,800 on artwork of her daughter 21 years ago! You...

#186: How Maegan Took My Free List of 77 Ways to Make Money and Made $4,480 in 7 Days!

21 Nov 2023

Contributed by Lukas

Do you ever find yourself saying, "I have no idea how to make this happen?" Yep - that was Meagan.  If you need a re-encouraging story that will remi...

#185: How 4 Clients Paid Tabitha $23,000 and Freed Her from the Day Job Grind!

14 Nov 2023

Contributed by Lukas

Do you ever think , "I'm too new a photographer to charge more" or "there's no way people will pay more for my photography?" Tabitha Henderson was let...

#184: One Conversation Starter Framework I Use to Talk to Anyone, Anytime

07 Nov 2023

Contributed by Lukas

Are you a business owner and an introvert? Do you wish someone could just map out the exact formula for a conversation? Talking to strangers can feel ...

#183: 4 Things I Obsess Over for Every Client Session

31 Oct 2023

Contributed by Lukas

Are you the type to drive yourself crazy obsessing over EVERY LITTLE DETAIL of your photography sessions? It can make you feel crazypants… I get it!...

#182: This Wedding Photographer Transitioned to Portraits & Did $10k From ONE Marketing Activity

24 Oct 2023

Contributed by Lukas

The Fosses felt like they couldn't squeeze another drop of money out of the time they had to put into their photography business. This husband-and-wif...

#181: How I Schedule a Busy Week in my Photography Business for Maximum Productivity

17 Oct 2023

Contributed by Lukas

Are you struggling with a HUGE photography business decision? Like whether to get a studio, new gear or if you can afford to hire an employee?  Decid...

#180: How a Small Town Couple with 5 Kids Stopped Selling Digital Files & Had $12,620 in Photography Orders 53 Days Later

10 Oct 2023

Contributed by Lukas

Are you considering closing your photography business? If you're tired of doing everything you can to find clients, only to realize that the hours yo...

#179: 5 Things You'll Hear About Starting a Photography Business that I Call BS On

03 Oct 2023

Contributed by Lukas

Most of the common advice you'll hear about starting a photography business is BS! Yet just like when I was pregnant with my twins, everyone and their...

#178: This Hair & Make-Up Artist Started a Photography Business. Here's What Happened.

26 Sep 2023

Contributed by Lukas

Scared to leave your current career because you're afraid you won't make enough money as a photographer?  It's a valid point - the average photograph...

#177: The Unexpected Relationship Photographers Need When Growing a Photography Business

19 Sep 2023

Contributed by Lukas

Ever wonder if you should you build relationships with other photographers? Is it worth your time? Will it amp up your head trash and send your self-e...

#176: How I Schedule a Busy Week in my Photography Business for Maximum Productivity

12 Sep 2023

Contributed by Lukas

Struggling  to "get it all done?" The breakneck pace of running a photography business while caring for your family can feel impossible.  Believe me...

#175: Do You Feel Like Growing Up Poor Has Held Your Photography Business Back? How Shelby Overcame Her Circumstances.

05 Sep 2023

Contributed by Lukas

Do you really need a photography studio?  Today, we talk about why you should NOT get a studio until you have done ONE very important thing.  You'll...

#174: 9 Words You Can Use if a Client Stumps You With a Hard Question

29 Aug 2023

Contributed by Lukas

There's a dirty little trick your brain is playing that is holding you back. The crazy thing is that you don't even realize that it's happening! But I...

#173: Can Mentoring Young People Help Grow Your Photography Business?

22 Aug 2023

Contributed by Lukas

Should you hire an intern? What are the benefits of having young people in your company?  Better yet, where do you find those "impressive youth," and...

#172: Can You Be a Stay at Home Mom & Make Enough Income from Photography? How One Mom Is Getting $5,000 Orders.

15 Aug 2023

Contributed by Lukas

Do you ever feel like what's the point? Between the grind of figuring out your photography business and taking care of all the things your kids need f...

#171: 73 Photographers Came To Nashville for Selling Summer Camp. Here Are Their Biggest Takeaways

08 Aug 2023

Contributed by Lukas

Have you ever wanted to be a fly on the wall during someone else's photography session? You know - see what they do differently. Recently I had studen...

#170: I Did a Session LIVE for My Students at Summer Camp: Here's What Happened

01 Aug 2023

Contributed by Lukas

What do you do in a photography session when one of the kiddos doesn't want to participate? We've all been there!   This exact thing happened to me ...

#169: What's Possible For You If You Don't have a Photography Degree? Brandy Got a $4,000 Order

25 Jul 2023

Contributed by Lukas

Feel like you're not a "real" photographer because you don't have a photography degree?  That's exactly what kept my student Brandy Aldrich from embr...

#168: The Universe Vs. You: How to Stay Super Strong When You're Being Pulled Down

18 Jul 2023

Contributed by Lukas

"Nobody will ever pay that much for photography."  "You're not even a real photographer."  "You'll never be able to run a photography business and r...

#167: I Bargained for a better price at an Art Fair. Here's what happened.

11 Jul 2023

Contributed by Lukas

There's nothing more terrifying than when someone asks you for a discount on your photography.  Do you freeze? Stumble over your words, unsure what t...

#166: Beating Imposter Syndrome: How Kim Wolfe Went from Charging $200 to a $4,400 Session!

04 Jul 2023

Contributed by Lukas

Do you ever feel like every photographer in your market is out there doing great work and raking in clients… except for you?  Despite having a phot...

#165: 6 Ways to Attract Awesome Photography Clients This Summer

27 Jun 2023

Contributed by Lukas

Your kids are out of school, but does that mean your photography business has to be on vacation, too?  NO! Here are 6 ways to attract awesome photogr...

#164: How This Mom of 3 Sold $12,700 of Her Photography in 30 Days (While Working a Full-Time Job)

20 Jun 2023

Contributed by Lukas

They say it takes 10 years to be an overnight success, but Allie Cline proved "them" wrong!  This self-proclaimed introvert and mom of 3 had just mov...

#163: How Leah Turned Her Photography Business Around When Nothing Was Working

13 Jun 2023

Contributed by Lukas

Do you ever feel like despite trying EVERYTHING, your lack of clients means that you're bad at marketing your photography business?  My student Leah ...

#162: Attention Parents: Here's How to Navigate Summer In Your Photography Business

06 Jun 2023

Contributed by Lukas

When the kids get out of school for summer break, it can really throw a wrench in your schedule as a photographer. How are you supposed to run your bu...

#161: How To Transition Into Photography While You're Still Working a Day Job

30 May 2023

Contributed by Lukas

Want to go ALL IN on your photography business, but feeling pressed for time between your current career and your family?  Friend, I TOTALLY get it. ...

#160: Curious How to Juggle a Full Time Job & a New Photography Business? Meet Shaina.

23 May 2023

Contributed by Lukas

Want to give up your career to run a photography business? Working mom of 3 Shaina felt the same way…  She wanted to do photography, but with a ful...

#159: The Mistake of Not Focusing on Money

16 May 2023

Contributed by Lukas

Have you ever felt guilty about asking people to pay {gasp…that much} for your photography? Do you have trouble charging what you're worth because o...

#158: I stayed at a Luxury All-Inclusive Resort in Mexico. Here's What I Learned.

09 May 2023

Contributed by Lukas

Have you ever found it hard to believe that people will invest big bucks in your photography?  Maybe you've fallen into the trap of selling from your...

#157: How This Small Town Photographer Got $30K in Portrait Orders in 3 Months!!

02 May 2023

Contributed by Lukas

Have you ever had friends and family doubt that you could make a living from your photography?  Or maybe you've felt pressured to quit photography al...

#156: How Giving Back Can Help You Grow Your Photography Business

25 Apr 2023

Contributed by Lukas

There are so many people struggling in the world right now. Here's how you can help just by using your camera.  Everywhere I look, there are people w...

#155: In 40 Minutes She Made More Than Her Largest Wedding Package!

18 Apr 2023

Contributed by Lukas

Do you want to transition out of wedding photography and into portrait sessions?  Maybe you still love weddings! But you know that they're so time-co...

#154: The Cost No One Talks About In a Photography Business

11 Apr 2023

Contributed by Lukas

Did you know that there is ONE expense that could cost your photography business more than ANYTHING else?  No, it's not taxes or gear…  In fact, i...

#153: Stop Doing This ONE Thing If You Can't Get Anything Done

04 Apr 2023

Contributed by Lukas

I'm a creative entrepreneur who struggles with shiny object syndrome. So there are days when I feel like I've gotten NOTHING on my list done. Today I'...

#152: How An Early Childhood Educator Replaced Her Income with Photography

28 Mar 2023

Contributed by Lukas

Do you dream about what you would do with extra income from a photography business?  Shalicia did, too – but she quickly realized that working full...

#151: My 5 Biggest Takeaways from Go Boutique Live 2023

21 Mar 2023

Contributed by Lukas

What if you could get 3 WHOLE DAYS of photography business training boiled down into just ONE bite-sized podcast?  Your wish is my command!  After a...

#150: What To Do When You Don't Believe In Yourself Or Your Prices

14 Mar 2023

Contributed by Lukas

Have you ever struggled to believe that you're worth the prices you need to charge to run a profitable boutique photography business?  Amy Yang strug...

#149: $100k in 6 months! How this single mom photographer pivoted from weddings to portraits

07 Mar 2023

Contributed by Lukas

Are you a wedding photographer who wants to transition to portrait photography so you can spend time with your family on the weekends? Or maybe you've...

#148: Part 2: The Top Secrets to Reaching $100K From My 2022 Yay Award Winners

28 Feb 2023

Contributed by Lukas

As promised, here is PART TWO of the top secrets to reaching 100k from my 2022 Yay Award Winners!  These photographers earned as much as $400,000 las...

#147: The Top Secrets to Reaching $100K From My 2022 Yay Award Winners (Part 1)

21 Feb 2023

Contributed by Lukas

What if you had the chance to hear how other boutique portrait photographers are finding success no matter where they live or what circumstance they'r...

#146: How to Balance a Growing Photography Studio When You Want To Travel More

14 Feb 2023

Contributed by Lukas

How do you juggle the dreams you have for your photography business and the desire to travel more with your family?  Today I'm chatting with my stude...

#145: What You Can Learn From My Response to an Instagram Meanie

07 Feb 2023

Contributed by Lukas

Have you ever gotten a hurtful comment on social media about your photography business (or maybe even about you personally)?  Has the fear of being j...

#144: How To Create a Name for Your Photography Business

31 Jan 2023

Contributed by Lukas

Your photography business name is one of the first things potential customers see (and what they will remember you by) — so it's CRITICAL that you p...

#143: How This Breast Cancer Survivor Went From $200 Sessions to $4,000 Sessions in Just a Few Months

24 Jan 2023

Contributed by Lukas

What if you could take control of your photography career in just a few months?  WITHOUT spending endless hours on the computer editing or sacrificin...

#142: What's Different Between the Boutique Portrait Experience Vs the Digital File Experience?

17 Jan 2023

Contributed by Lukas

Can you get away with simply ADDING prints to your digital file photography business to make it boutique?  Spoiler alert: This "hybrid" business mode...

#141: 3 Books I Read This Year that Photographers Should Read, Too

10 Jan 2023

Contributed by Lukas

What do Bill Gates, Warren Buffet, Elon Musk, Mark Zuckerberg, and Mark Cuban all have in common? They read. A LOT! But they don't just read anything…...

#140: How a Mom of 3 Went From Feeling Like A Burden To Helping Support Her Family With Her Photography Business

03 Jan 2023

Contributed by Lukas

Do you ever feel like if you don't start to make more profit in your photography business, you'll have to go back to a J-O-B (and sacrifice time with ...

#139 - How to Start Fresh After a Disappointing Year

27 Dec 2022

Contributed by Lukas

Have you ever felt like you tried everything, gave it your all, used every tool in your toolbox…  and were still disappointed with the result?  It...

#138 - My Education Diet: What I Invested in Learning in 2022

20 Dec 2022

Contributed by Lukas

You may be surprised, but education is one of my BIGGEST business expenses every year… and it's WELL WORTH IT!  Want to take a peek behind the curt...

#137: How This Single Mom Built a Photography Business That Allows Her To Stay Home With Her Son

13 Dec 2022

Contributed by Lukas

Feel like you need to put your dreams of running a photography business on hold until your kids get older, your situation changes, or you win the lott...

#136: 3 Things Every Photographer Should Be Selling Right Now

06 Dec 2022

Contributed by Lukas

Want to know what clients are ACTUALLY buying this time of year?    Today I'm sharing 3 things that every photographer can sell to get some extra ca...

#135: The New Tool I'm Using That Helps Me Overcome Perfectionism

29 Nov 2022

Contributed by Lukas

Want to put things out into the world but they never feel totally DONE or quite PERFECT enough?    I hear you!! I recently realized that I was hurti...

#134: How This Wedding Photographer Transitioned to Portrait Photography & Had a $6,000 Week

22 Nov 2022

Contributed by Lukas

Want to transition from being a wedding photographer to a portrait photographer but don't know where to start?  Feeling like there's no way you could...

#133: Do you have a Failure System or a Success System?

15 Nov 2022

Contributed by Lukas

  Building a photography business can be overwhelming and confusing. With so much advice being thrown at you, where do you even start?    I had a H...

#132: Why It's Important to Treat Your Best Photography Clients Better

08 Nov 2022

Contributed by Lukas

Looking for some unique ways to spoil your best clients this holiday season (and all year round)?  Hit play to learn how I nurture my BEST clients an...

#131: If You're a Long-Time Photographer Struggling to Eek Out a Photography Income, Listen to This

01 Nov 2022

Contributed by Lukas

Does "that's it?" cross your mind every time you see what your photography business is bringing in?  Does it feel like nothing you're trying is movin...

#130: How a New Photographer Got TWO $1,100 Clients, Weeks After Starting Her Business

25 Oct 2022

Contributed by Lukas

Do you love photography, but have no idea where to start when it comes to making it into a business?    Or maybe you've just started your photograph...

#129: 13 Things You Can Do to Increase the Value of Your Photography

18 Oct 2022

Contributed by Lukas

If you've ever looked at your photography business and thought, "All this work… and I only made THAT much??" I hear you.  Hit play to learn 13 EASY...

#128: How Hard Is It to Reach 6-Figures In Your Photography Business?

11 Oct 2022

Contributed by Lukas

What if you could STOP hustling and earn even MORE in your photography business?     Today I'm going to share a little simple, eye-opening math for...

#127: How a Digital File Photographer Reinvented Herself as Boutique in a New Community

04 Oct 2022

Contributed by Lukas

Have you ever felt defeated in your photography business? Like nothing you're trying is working?  Today my student Carolyn Slavenas is sharing how sh...

#126: The Shift I Made to My Money Mindset that Removed My Guilt & Shame

27 Sep 2022

Contributed by Lukas

Have you ever felt a pang of guilt while pulling money out of your wallet to buy something?  Money can have such an emotional chokehold on us. But we...

#125: 4 Safeguards for Photographers When Using Social Media

20 Sep 2022

Contributed by Lukas

As photographers, we need to be present on social media to get in front of potential and existing clients. But sometimes creating content for your bus...

#124: What To Do When Things Aren't Working

13 Sep 2022

Contributed by Lukas

Do you ever feel like NOTHING is working to move your photography business forward? It's one of the most disheartening feelings in the world!!  The g...

#123: How To Turn Your Portrait Clients Into Repeat Clients

06 Sep 2022

Contributed by Lukas

One of the best tricks I have up my sleeve for running a successful photography business is turning all of my amazing, right-fit clients into repeat c...

#122: How This Army Veteran & New Mom Is Juggling Her Photography Business with a Newborn

30 Aug 2022

Contributed by Lukas

Have you ever felt like you can't have a career in photography? Like it's unrealistic, or just not something that someone in your position could do? ...

#121: How To Start a Conversation About Your Photography Business With ANYONE

23 Aug 2022

Contributed by Lukas

What if you could turn your everyday activities (like grocery shopping or heading to Target) into marketing activities for your photography business? ...