Worth Every Penny Joycast
Episodes
#120: Is This Why You Have Too Much Competition for Photography Clients?
16 Aug 2022
Contributed by Lukas
Did you know you can actually CONTROL how many competitors you have? Yes, seriously! It's in YOUR control. Hit play to learn how I figured out wha...
#119: When This Mom of 4 Lost Her Job, She Went All In With Photography.
09 Aug 2022
Contributed by Lukas
After losing her full-time job, mom-of-4 Keilynn White followed her husband's advice and went ALL IN on her photography business. But a year later, he...
#118: 3 Ways To Grow Your Business While On Vacation
02 Aug 2022
Contributed by Lukas
I used to think that if I went on vacation, that meant taking time away from my business. It was so scary! But let me tell you something… As a...
#117: 4 Reasons Portrait Photographers Should Stop Using Online Galleries
26 Jul 2022
Contributed by Lukas
When I started my photography business, the last thing I wanted to be was pushy or salesy. So I sent my clients off on their own to decide what prints...
#116: From a Brownie Camera to Big-time Sales: How Dawn Turned Her Love of Photographing Teens Into an Income
19 Jul 2022
Contributed by Lukas
Decades after picking up her first camera at age 10, Dawn couldn't shake her dream of finding a way to earn money with photography. So with her kids g...
#115: The Trick I Learned Purging My Garage That Can Help You Get Momentum This Summer
12 Jul 2022
Contributed by Lukas
Momentum is something we all want (and need). But where do you find it? Thankfully, I stumbled on the greatest momentum trick ever when cleaning out...
#114: What Photographers Can Learn from a Top-Secret Marketing Event I Attended With My Kids
05 Jul 2022
Contributed by Lukas
I am still flying high because of a top-secret marketing event I took my 3 kids and my college intern to last week. There were only 800 people at the ...
#113: How a Homeschooling Mom of 3 Rescued Her Floundering Photography Business
28 Jun 2022
Contributed by Lukas
A homeschooling mom-of-three, Ashlie, started out as a crime scene photographer. But once her youngest became a toddler, she decided she was rea...
#112: How Do I Get People To Respect Me as a Photographer?
21 Jun 2022
Contributed by Lukas
When I was a brand-new photographer, it happened. When I told the father of one of my daughter's friends that I was a professional photographer … ...
#111: The First Hire As You Grow Your Photography Business
14 Jun 2022
Contributed by Lukas
You're busy. And that's AWESOME because that means you're succeeding in what you love - photography! But at a certain point of busyness, you just...
#110: Are You Too Old To Start a Photography Business?
07 Jun 2022
Contributed by Lukas
Ever said to yourself, "Oh, I'm too old for that." That's what my student Cheryl told herself. Photography had become an expensive hobby as sh...
# 109: New Headtrash Removal Hack I Just Taught My Coaching Students
31 May 2022
Contributed by Lukas
I don't know about you, but I know that when I don't hit my goals things in my head start to get messy and the bully in there gets vicious. So today, ...
#108: From Struggling to $15,000 in 4 Months. How Cindy Turned Her Photography Business Around
24 May 2022
Contributed by Lukas
My student Cindy had TONS of competition, or so she thought. So she was busting her butt for $300 orders. And totally burned out. "I thought I wa...
#107: Think It's Not the Right Time to Grow Your Photography Business? Listen to this.
17 May 2022
Contributed by Lukas
There's a powerful exercise I love doing with my students when they get stuck in the buts. I'm not talking about anatomy here…this is a G rated po...
#106: Here's What Happens When Photographers Visit My Photography Studio
10 May 2022
Contributed by Lukas
Have you ever wondered what it would be like to visit my photography studio in Springfield, Illinois? Twice a year I welcome a group of boutique photo...
#105: How a Stay at Home Mom With a Photography Hobby Turned Her Photography Side Gig Into $3,000 Orders
03 May 2022
Contributed by Lukas
Angela was always "that mom with a camera." A stay-at-home-mom, she did photography as a hobby, hoping she'd one day turn her side gig into a real b...
#104: Christina Restarted Her Photography Business and Got 3 $1k+ Clients FAST. Here's What She Did
26 Apr 2022
Contributed by Lukas
Christina was a hard-working mom of five who had to put her photography business on hold because it was taking over everything. There was tension be...
#103: Want a Photography Studio? Here's What To Do First!
19 Apr 2022
Contributed by Lukas
Are you a photographer who dreams of having a photography studio? Go, you! My goal today is to save you from jumping into a studio before you're ready...
#102: 7 Planning Strategies So You Don't Spend Tax Season In Tears
12 Apr 2022
Contributed by Lukas
TAX WEEK TAX WEEK. There is no way around paying taxes if you run a profitable business and you live in the United States of America. As my businesses...
# 101: Can You Be a Boutique Photographer If You Have Severe Anxiety? Yes, You Can!
05 Apr 2022
Contributed by Lukas
Jennifer Tobicoe is a Chicago-based mom of grown kids who wanted to make a career change after her divorce. The problem: she suffered from severe pani...
#100: 7 Things I Would Do Differently If I Started My Photography Business Over
29 Mar 2022
Contributed by Lukas
I don't remember ever thinking I'd own a portrait photography business when I grew up. But then I hit my 30's, had twins and wanted the time freedom a...
#99: Raising Your Photography Prices: Will You Price Yourself Out of Working with Nice Clients?
22 Mar 2022
Contributed by Lukas
Carys Rouleau was a Canadian midwife who spent the last year and a half getting back into photography so that she could have better working hours and ...
#98: From Creative to Career: How a Single Woman with a Painting Degree Fell Into an Accidental Career as a Portrait Photographer
15 Mar 2022
Contributed by Lukas
After earning a degree in painting from Northwestern University, Jill Liebhaber accidentally fell into a career as a portrait photographer. What start...
#97: How a Burned Out Tech Pro Quit His Job and Replaced His Salary When He Became a Boutique Photographer
08 Mar 2022
Contributed by Lukas
One year ago, he hated his career at a tech firm so much that the Sunday Scaries had started on Saturday. He dreaded Mondays and the job that was suck...
#96: Part 2: The Top Secrets to Reaching $100K in 2021 From My NEWEST Yay Award Winners
01 Mar 2022
Contributed by Lukas
It's no surprise that our first-time $100K Yay Award winners from 2021 had so many tips on how they broke the $100,000 in revenue using the boutique m...
#95: The Top Secrets to Reaching $100K in 2021 From My NEWEST Yay Award Winners
22 Feb 2022
Contributed by Lukas
A record number of my portrait photography coaching students hit $100K in 2021. Yep, in the middle of a global pandemic. Ever wonder how they make it ...
#94: Can You Make It When You're In A HUGE City Crowded With Photographers?
15 Feb 2022
Contributed by Lukas
Los Angeles is the City of Angels…and former actress Kendra felt like she needed a miracle to get her photography business off the ground. LA has...
#93: 10 Areas Photographers Overlook That Keep Them From Getting Bigger Orders
08 Feb 2022
Contributed by Lukas
If things aren't going as quickly or as smoothly as you'd like in your photography business, it might be because you aren't 100% boutique in all 10 o...
#92: The Tool I Use to Keep Me From Making the Same Mistakes Again
01 Feb 2022
Contributed by Lukas
Ever feel like you are re-living the same low paying, work all the time life in the name of being able to have time with your family? That was me in ...
#91: Here's What Happened When a 15-Year Veteran Photographer Stopped Selling Digital Files
25 Jan 2022
Contributed by Lukas
One of my favorite things to do is share stories of what my students have overcome to inspire you to keep going. I can't wait for you to meet Lindsey...
#90: Tackling Self-Doubt (How I Got It Wrong)
18 Jan 2022
Contributed by Lukas
Here we sit at the beginning of the year and you might have some frustration from how last year ended. Wondering if how much you worked or how much of...
#89: How To Know If It's Time to Raise Your Photography Prices
11 Jan 2022
Contributed by Lukas
It seems like at the start of a new year, everyone you do business with raises their prices. From your hair salon, to your trainer to your physical th...
#88: Part 2: The 5 Phases of Growing a Photography Business That Fits Your Life
04 Jan 2022
Contributed by Lukas
Welcome back for part two of the two part series: 5 Phases of growing a photography business that fits your life. In part one, I shared what thos...
#87: The 5 Phases of Growing a Photography Business That Fits Your Life
28 Dec 2021
Contributed by Lukas
Balancing a business and a family, while super rewarding, is never easy. It is even harder when you have major life changes, like a pandemic, a new ba...
#86: How to Talk to Your Family About Your Business Over the Holidays!
21 Dec 2021
Contributed by Lukas
The holidays mean family time. Catching up with people you don't see every day, lots of food, fun, and sometimes drama. Your family wants to know what...
#85: Do this HOT Marketing Idea Before Christmas
14 Dec 2021
Contributed by Lukas
Oh my goodness the holidays get expensive. And the last thing I want for any of us, is to go into debt for this. So today, I'm sharing one simple thin...
#84: Are You Taking Advantage of These Tax Write Offs for Photographers?
07 Dec 2021
Contributed by Lukas
Tax write offs, really? What even does that mean? Entrepreneurs are always talking at the end of the year about writing things off. Today, I am gonna ...
#83: How 3 Photographers Raised Money For Charity in 2021 While Building Their Businesses.
30 Nov 2021
Contributed by Lukas
Ever you wish you could do more for the causes and charities that deeply move you? Do you long to make a bigger impact? I bet you do, friend. Because ...
#82: How a Stay-At-Home Mom of 5 Overcame Her Fear of What Her Friends Would Say About Her Prices & Got a $5,000 Order
23 Nov 2021
Contributed by Lukas
One of my favorite things to do is to share stories of what my students have overcome and their wins to inspire you to keep going. So today that's wha...
#81: 4 Completely Free Ways to Build Your Photography Business As You Do Your Holiday Shopping
16 Nov 2021
Contributed by Lukas
It is the holidays and it is the time of year when we all go shopping, whether we like it or not. I want to change how you look at shopping this holid...
#80: The Shortcut I Take A Few Times Every Year to Accelerate My Businesses
09 Nov 2021
Contributed by Lukas
As a mom and a photography business owner, I love when I can slip into auto-pilot. It's the mode that gets me through MANY hours when there is so much...
#79: How a Former Dance Studio Owner Created a Career as a Pet Photographer
02 Nov 2021
Contributed by Lukas
Last year, my student Andrea Fleury, was a stay at home mom, feeling a little burnt out and needed something to spice things up to help find herself a...
#78: 9 Price List Improvements Photographers Must Make to Become Boutique
27 Oct 2021
Contributed by Lukas
Creating a really good photography price list can be complicated when you're trying to figure it out on your own. You can try to copy another photogra...
#77: How a Mom of 3 Quit Her Career & Became a Boutique Photographer
19 Oct 2021
Contributed by Lukas
When the career she thought she wanted turned out to be less than she'd imagined, my student Erin Lackey, slammed the brakes. This summer, she took a ...
#76: It's Not Too Late if You Feel Like You're Made for More with Bari Baumgardner
12 Oct 2021
Contributed by Lukas
If you've ever felt like you were meant for more in life, friend, this episode is for you. Event planner to big names like Tony Robbins, Bari Baumgard...
#75: What Photographers Can Learn From My Experience Sharing the Stage with Tony Robbins
05 Oct 2021
Contributed by Lukas
Tony Robbins, arguably the biggest motivational speaker who ever lived, was the closing speaker at the four-day business and marketing conference I sp...
#74: How to Decide Which Mentor or Coach Is Right For You
28 Sep 2021
Contributed by Lukas
There is an elephant in the room and I don't want to tippy toe around this anymore. There's a reason why the people you look up in business to have go...
#73: What Kind of Marketing Should You Be Doing to Get Photography Clients?
21 Sep 2021
Contributed by Lukas
Literally, I bet you could ask every photography business owner what their biggest challenge is and they would say, "oh, my biz is good – I just nee...
#72: How I Got to $100k/Year, the Year After I Opened My First Photography Studio
14 Sep 2021
Contributed by Lukas
When you're a photographer trying to grow your business, it means a LOT of taking one step forward and then 2 steps back when life I happens. It's kin...
#71:Why Introverts Actually Have an Advantage as Photographers
07 Sep 2021
Contributed by Lukas
Do you ever feel like you just don't have the right personality to get clients? Are you constantly overthinking what you say to clients, feeling ins...
#70: Her Phone Stopped Ringing and She Needed Clients. Here's What She Did.
31 Aug 2021
Contributed by Lukas
Which are you, friend? The tortoise or the hare? Over the years, I've learned that we all pretty much naturally identify as one or the other. So which...
#69: Are You Using Family First as an Excuse?
24 Aug 2021
Contributed by Lukas
When someone cancelled an appointment with me recently and blamed it on a lack of childcare, it got me thinking about what family first actually means...
#68: Tortoise vs Hare. Which is Better for Your Photography Business?
17 Aug 2021
Contributed by Lukas
Which are you, friend? The tortoise or the hare? Over the years, I've learned that we all pretty much naturally identify as one or the other. So which...
#67: Her Husband Said It's Time to Get a Job. She Made $12,000 in 2 Months With Photography Instead with Tracy Lee Knuff
10 Aug 2021
Contributed by Lukas
Have you ever wanted something SO badly, but it just doesn't feel like it's in the cards for you? After being laid off, my student Tracy Lee Knuff...
#66: My Baby Left For College: 4 Things I Did To Set Her Up for Independence
03 Aug 2021
Contributed by Lukas
When I had my twins, I immediately knew I wanted another baby because all I could think about was them both leaving me for college at the same time! L...
#65: I Got Kicked Out of My Photography Studio. Here's What I Did.
27 Jul 2021
Contributed by Lukas
You definitely don't need a photography studio to be a photographer and I'm living proof of that. In my 23 years as professional photographer, I've ...
#64: Behind the Scenes of a $3,501.25 Portrait Order with Shalicia Johnson
20 Jul 2021
Contributed by Lukas
Today we're going behind the scenes with professional portrait photographer / early childhood educator, Shalicia Johnson, because she just got her fir...
#63: How to Use the Parking Lot Tool When Life Gets In the Way of Your Photography Business
13 Jul 2021
Contributed by Lukas
Major life changes. Whether we've planned for them or never saw them coming, we all experience them. A job loss or career change. A cross-country mov...
#62: Are You Embarrassed By How Little You Make From Your Photography?
06 Jul 2021
Contributed by Lukas
Dear photographer who is ashamed by how little you make right now from your photography. I see the crazy hours you're putting in. I see you agoniz...
#61: How to Take Your Clients' Photography Orders from $200 - $2,000
29 Jun 2021
Contributed by Lukas
Sometimes the thing that gets you the most PUMPED and lights your pants on fire to TAKE ACTION is to hear how somebody JUST LIKE YOU really did it. An...
#60: I Stopped Making These 7 Excuses. Here's What Happened
22 Jun 2021
Contributed by Lukas
I made so many excuses for why I couldn't succeed in my photography business. Over and over those first few years. And then I wondered why things we...
#59: How This Photographer Turned Her Portraits Into a New Car (and you can, too) with Jill Daugherty
15 Jun 2021
Contributed by Lukas
Oh my gosh, wait until you hear this conversation with my coaching student and six figure photography business owner, Jill Daugherty. I invited Jill...
#58: How I do It: Boost Your Portrait Orders with These 4 Changes
08 Jun 2021
Contributed by Lukas
Why do we keep shoving things that don't fit into our lives as adults? The harder we push, the worse it gets. Like adding the wrong clients into t...
#57: Little Known Ways to Get Cash For Your Photography Business
01 Jun 2021
Contributed by Lukas
What could you do with an extra $1,000? What about an extra $3,000? A lot, right? There are times when you need cash for something you want in life ...
#56: 3 Aha's From Photographers in Growth Mode
25 May 2021
Contributed by Lukas
Eventually every photographer hits a ceiling and their photography business growth slows. It happens because our current skillset can only get us so f...
#55: How This Mom Doubled Her Salary (with Photography) When She Lost Her 9-5 Job
18 May 2021
Contributed by Lukas
During the pandemic, Jean Lachat unexpectedly lost her well-paying 9-5 job with benefits and paid vacation. It was a really scary time. On this episod...
#54: How Developing an Athlete's Mindset Will Fast Track Your Growth as a Photographer
11 May 2021
Contributed by Lukas
You may not know, but I played college volleyball at Memphis State (now the University of Memphis). What I didn't realize until recently since I have ...
#53: What Your Photography Clients Actually Want
04 May 2021
Contributed by Lukas
If only you could read your photography clients' minds, am I right? Well, with a few easy tweaks to how you talk about what you do as a professional...
#52: The Ulti-Mutt Slow Season Portrait Promotion
27 Apr 2021
Contributed by Lukas
What the heck are you supposed to when your photography business is slow? Well here's a hot idea. How about a Pooch Playoff? Earlier this year, severa...
#51: How to Overcome Your "Creepy Photographer" Fear
20 Apr 2021
Contributed by Lukas
Does approaching and marketing to a potential photography client who you'd love to photograph make you feel creepy? Marketing in your senior photog...
#50: 4 Steps to Have the Best Day Ever
13 Apr 2021
Contributed by Lukas
Today I'm talking about something every single photographer in the world can benefit from….can you guess? It's how to make today the best day ever. ...
#49: How to Recover from a Large Unexpected Expense
06 Apr 2021
Contributed by Lukas
Has this ever happened to you, photographer? An unexpected, HUGE expense that you don't know how you are ever going to pay for. It's one of the m...
#48: The 5 Biggest Takeaways from Go Boutique Live
30 Mar 2021
Contributed by Lukas
I want to welcome all my photographer friends back from my 3-day event for portrait photographers, Go Boutique Live, with a special recap show. In cas...
#47: Photography Studio Manager Confessions: a Conversation with Andria, My Studio Manager
23 Mar 2021
Contributed by Lukas
For the last 15 years, I've worked side-by-side with Andria, my studio manager. She started with me as a photography intern while she was finishing up...
#46: How Debra Sold $10k of Portraits in 45 Days During a Pandemic
16 Mar 2021
Contributed by Lukas
Before the pandemic, she was shooting 550 sessions a year and running a $100k+ photography business. But what Debra wanted more than anything was time...
#45: 6 Ways to Grow Thicker Skin When You Worry About Every Scenario
09 Mar 2021
Contributed by Lukas
Ever find yourself worrying about every possible outcome? Recently, a photographer asked me How to grow thicker skin so she could stop worrying so muc...
#44: The Top Secrets to Reaching $100K From My Yay Award Winners (Part 2)
02 Mar 2021
Contributed by Lukas
How the heck did they do it? Here's part 2 of our advice series with my $100k Yay Award Winning boutique photographers. You'll hear directly from them...
#43: The Top Secrets to Reaching $100K From My Yay Award Winners (Part 1)
23 Feb 2021
Contributed by Lukas
As you're listening to this episode, I'm in Charlotte, NC getting ready to step on stage in front of 1200 boutique photographers for our once a year, ...
#42: From Losing Her House to Selling $45,000 of Photography 3 Months. Here's How.
16 Feb 2021
Contributed by Lukas
As if it wasn't bad enough that her husband left her for another woman, COVID hit and Colleen Carlson was stuck with a huge mortgage, back taxes and h...
#41: How I Find Amazing Interns
09 Feb 2021
Contributed by Lukas
If I were to credit a key decision that has helped my business grow, it would be the decision to hire interns. I've always loved mentoring teenagers...
#40: How Allison Rebuilt Her Photography Business After Losing 75% of Her Clients
02 Feb 2021
Contributed by Lukas
When Allison Gallagher made the switch from digital files to boutique, she lost 75% of her clients and the rejection and self-doubt floodgates swung o...
#39: How to Set the Timeline for a Boutique Portrait Order
26 Jan 2021
Contributed by Lukas
I have often heard from photographers that they feel tremendous pressure to turn their client artwork around quickly. It seems like you are overservin...
#38: How to Turn Your Struggles Into a Gift
19 Jan 2021
Contributed by Lukas
It's been a hard go of it for so many people in our world these last 10 months, our photography community included. There are days when we look around...
#37: Is Your World Spinning Out of Control? Do This.
12 Jan 2021
Contributed by Lukas
I've got a question for you. Do you ever feel like your world is spinning out of control? That there's more on your to do list to get done than you c...
#36: 7 Things to Do in January to Make Next Year Better
05 Jan 2021
Contributed by Lukas
Each year, I spend the first week of the year throwing everything in my life under the microscope and getting real about what went well, what didn't ...
#35: Should You Rebrand Your Photography Business?
29 Dec 2020
Contributed by Lukas
Thinking about a rebrand for your photography business? If a new logo or changing your business name has been on your mind friend, I've got you. On ...
#34: This is Why You Haven't Been Successful Yet with Bart Miller
22 Dec 2020
Contributed by Lukas
I've never met a man as extreme about his goals as my friend Bart Miller. He and his wife, Sunny, are among the top 1% of Amazon resellers in the wor...
#33: Are You Making these Common Photography Website Mistakes?
15 Dec 2020
Contributed by Lukas
What should my domain name be? How many images do I choose? Do I need a logo or just my business name in a font? What color palette should I use? Shou...
#32: How to Break Away From Your Parent's Definition of Success
08 Dec 2020
Contributed by Lukas
Friend, have you ever wondered if the way you grew up is holding you back from becoming your authentic self and succeeding in your business? Today, I'...
#31: Why Having a Successful Photography Business is HUGE for Your Children!
01 Dec 2020
Contributed by Lukas
It doesn't matter if success in your photography business means 6 figures a year or just a little extra cash to take a vacation or make things not so ...
#30: How to Grow Your Brain to Be A Better Marketer with Annie Grace
24 Nov 2020
Contributed by Lukas
Author, researcher, mom, wife, inventor, coach, CEO…these are just a few of the roles my friend, Annie Grace, plays each day. You may have seen Ann...
#29: The Value of Photography Business Events
17 Nov 2020
Contributed by Lukas
It's been 9 months since we hosted our first ever LIVE, in person conference for boutique portrait photographers who dream of something bigger. It wa...
#28: Should You Do a Black Friday Sale in Your Photography Business?
10 Nov 2020
Contributed by Lukas
Hey I hear you. 2020 has been a dumpster fire for everything you planned. So you might be thinking, what do I have to lose? I'll have a black Friday ...
#27: She Stopped Doing Mini-Sessions. Here's What Happened.
03 Nov 2020
Contributed by Lukas
An action plan for managing mini-sessions right now. What happens if you say no to photography mini-sessions during the busy holiday portrait seaso...
#26: How to Avoid Feeling Guilty About Money
27 Oct 2020
Contributed by Lukas
Money. As soon as you hear it do you feel Icky? Greedy? Shameful? Materialistic? Maybe you feel like you have to hide the fact that you make so little...
#25: 25 Unexpected Lessons for Photographers Who Want More
20 Oct 2020
Contributed by Lukas
Now, for today's podcast, I've got a little twist for you. If you've been listening for a while, you know that 10 years ago I applied for the trademar...
#24: This is Why Your Photography Business Card Doesn't Work
13 Oct 2020
Contributed by Lukas
I see you over there blowing up Google with questions about your photography business card. What should my business card say? Should it have one photo...
#23: What To Do When You Believe You Can't
06 Oct 2020
Contributed by Lukas
Friend, we need to talk about a certain someone in your life. The one who puts you down and tells you that you aren't good enough. The one who knows a...
#22: Why You Aren't Attracting Better Clients
29 Sep 2020
Contributed by Lukas
So you're booking sessions…but the clients who are booking you aren't exactly your dream client. You're probably thinking that since you aren't livi...
#21: Why Learning More Won't Fix Your Photography Business
22 Sep 2020
Contributed by Lukas
Remember when you learned to swap a head in Photoshop? Aaaah. So satisfying, right? Now what about when you learned how to run a profitable photograph...