Black Friday: How Some Shoppers Plan to Score the Best Deals
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Access to affordable credit helps me pay my employees, but I don't really need it. Inflation is killing me. But who cares? Big retailers are making record profits. That's why we support the Durbin Marshall credit card bill. See? Banks and credit unions help small businesses make payroll. This bill would cut the vital resources they need. While increasing megastore profits. They deserve it, don't they? Tell Congress, stop the Durbin Marshall money grab for corporate megastores. Paid for by the Electronic Payments Coalition.
Here's your Money Briefing for Wednesday, November 27th. I'm J.R. Whalen for The Wall Street Journal. Black Friday isn't what it used to be. Some retailers roll out their holiday discounts early, and a lot of folks who once braved the post-Thanksgiving crowds and traffic just go online now. But the diehard shoppers are undeterred and are gearing up for a day at the mall.
Many people told me they feel that they're able to discover gifts that they wouldn't have found online. And they also are keeping their eye out for gifts for themselves, clothing, electronics. And mainly they're just going for the fun of it.
We'll talk to Wall Street Journal reporter Kate King after the break.
Access to affordable credit helps me pay my employees, but I don't really need it. The inflation is killing me. But who cares? Big retailers are making record profits. That's why we support the Durbin Marshall credit card bill. See? Banks and credit unions help small businesses make payroll. This bill would cut the vital resources they need. While increasing megastore profits. They deserve it, don't they? Tell Congress, stop the Durbin Marshall money grab for corporate megastores. Paid for by the Electronic Payments Coalition.
Why are some shoppers still choosing in‑store Black Friday over online deals?
Lots of shoppers plan to hit the malls on Black Friday looking for deals on holiday gifts. Wall Street Journal reporter Kate King joins us. Kate, the traffic and crowds haven't scared them away?
No, these are the Black Friday diehards. They love going out, being amongst the crowds, hearing the Christmas music. And they don't even mind standing in long lines at checkout.
Wow. Now you spoke to several people who plan to do this on Friday. How are they preparing for the day?
They are making their shopping lists, getting a sense of what gifts they want to get for their friends and family. They're looking at circulars that come in the mail or browsing online to see who's offering the best deal, which stores they want to go. And then they're just getting a good night's sleep and, of course, on the morning of, having a big cup of coffee.
This is a big strategy thing, isn't it?
Yes. I spoke with one man who goes out a few days before Black Friday and actually – checks out the layout of Macy's and Dillard's to know where the items he wants to buy will be located within the stores. So then on Black Friday, when he gets there, he can just go pick up what he's had his eye on.
He scouts out the place in advance?
Yes, he does reconnaissance in advance. When the doors open, he knows how to get to the table he wants to.
Okay.
Now, the people you spoke to who are going on Black Friday, including that gentleman, what are they hoping to find when they get there?
It's mainly holiday gifts or even just inspiration for holiday gifts. Many people told me they feel... that they're able to discover gifts that they wouldn't have found online. And they also are keeping their eye out for gifts for themselves, clothing, electronics. And mainly they're just going for the fun of it. These are people who love shopping. For many, it's traditions with family members or friends. And they just like spending a whole day in the stores amongst the crowds, really getting in the holiday spirit.
So full disclosure, I'm going Black Friday shopping on Friday. I think I need to pack my sneakers for the event.
Definitely. Where are you going first?
I'm going to a mall in Connecticut, which has a big department store and lots of specialty shops.
Ah, I'm not sure yet on my Black Friday plans, but definitely good to hydrate and get ready to spend all day shopping.
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