College ‘Direct Admission’: Skip the Application and Get a Scholarship

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WSJ Your Money Briefing 10 min 3 speakers 2 chapters transcribed 2 months ago
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ReliaQuest Advertiser 0:00
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J.R. Whalen 0:30
Here's your Money Briefing for Friday, November 11th. I'm J.R. Whelan for The Wall Street Journal. which not only eliminates most of those steps, but it often includes a scholarship too.
Melissa Korn 0:58
We see this shift in power and leverage that students and families have versus the schools being in charge of the whole process. It becomes a little bit less intimidating, right? All of a sudden you've got these students that are sitting back and getting these offers in, and it's the job of the school to really woo them and court them and make it clear why they're the place the students should be going.
J.R. Whalen 1:19
So how does direct admission work? And is it really that easy to apply and get a scholarship? Our higher education reporter, Melissa Korn, joins us to talk about it after the break.
ReliaQuest Advertiser 1:29
This podcast is brought to you by ReliaQuest. Cyber criminals are constantly attacking. They want your data. They want your identity. They want your innovation. ReliaQuest fortifies your business with agentic defense, AI that detects, contains, and eliminates cyber threats in minutes. It helps your security team move faster at the work that matters most to protect the business now and delivers insights to help them predict what's next. ReliaQuest, agentic defense for the enterprise. Learn more at ReliaQuest.com. That's R-E-L-I-A-Q-U-E-S-T.com.
J.R. Whalen 2:06
The college application process can be long and expensive, with lots of nail-biting while waiting for word back from admissions offices. But more schools are filling out their student bodies through direct admission, a process that strips out a lot of the time-consuming steps in traditional college applications and throws in a scholarship as well. Too good to be true? Let's find out from WSJ higher education reporter Melissa Korn. Hey, Melissa, thanks for being here. Thanks for having me. So how does this direct admission work? How do students get on college's radar to be selected through the process? And how widespread is this process among schools?
Melissa Korn 2:40
Yeah, so this is really quite new, right? A few programs have done pilots in the past couple of years. This fall is the biggest experiment yet. We've got tens of thousands of students who may be getting notifications from scores of schools. So it depends on the platform you use, but essentially the student would register for a website that perhaps provides information about colleges and And, you know, they give their contact info, their name, a little biographical detail and their GPA, maybe some areas of interest. And then from there, schools say, you know, we are interested in taking anyone with a GPA over 3.0 who lives within a five hour radius of our campus. And then whichever platform they're using will kind of screen for that.
Melissa Korn 3:27
There is some verification. Certain programs do that at different stages. But the students are generally submitting kind of unofficial GPAs. And then before they enroll, they would have to provide their official transcript to prove that they actually performed the way they said they did. And based on that criteria, send out notifications to students.
J.R. Whalen 3:48
You said that there are a couple sites.

What is 'direct admission' and why are colleges using it?

J.R. Whalen 3:49
Is there an easy way to find the sites?
Melissa Korn 3:51
Yeah. I mean, Googling direct admission would probably be a good place to start. But some community-based organizations are working with a program that's run by EAB. There is the Common Application, which many people applying to colleges know about because it is a single platform used by a lot of schools. You fill in kind of the first portion of the Common App and may be able to join this pool of candidates there.

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