Networking Without Feeling 'Dirty'
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Here's your Money Briefing for Friday, September 24th. I'm J.R. Whalen for The Wall Street Journal. Schmoozing, meeting and greeting, whatever you call it, networking can be the catalyst for finding the right job or getting to know the right people in your field. And yet the idea of talking to people, something we do every day, can start to be intimidating once there's something at stake in the conversation.
People psych themselves out about networking all the time. There are a lot of mental blocks and mental barriers that people have about it. But the truth is, networking is just a fancy way of saying making friends with people with whom you are or may do business in the future.
So how can you break down that barrier that could be standing between you and a potentially valuable contact? And how can you work around challenges to networking that have come up during the pandemic? Management consultant Dori Clark will be here to talk about that after the break.
This podcast is brought to you by ReliaQuest. Cyber criminals are constantly attacking. They want your data. They want your identity. They want your innovation. ReliaQuest fortifies your business with agentic defense, AI that detects, contains, and eliminates cyber threats in minutes. It helps your security team move faster at the work that matters most to protect the business now and delivers insights to help them predict what's next. ReliaQuest, agentic defense for the enterprise. Learn more at ReliaQuest.com. That's R-E-L-I-A-Q-U-E-S-T.com.
They say it's not what you know, but who you know that can be key to landing the right job. And networking can be just what job seekers or even someone who just wants to add to their contacts list need to get to know the right people. But why don't more of us do it? What are we afraid of? Dori Clark teaches executive education at Duke University's Fuqua School of Business and Columbia University's Graduate School of Business. She wrote about the value of networking for the WSJ, and she joins me now. Dori, thank you so much for being with us. Hey, JR. Great to be here. So, you know, Dory, networking can be a significant key toward landing a job or at least getting to know people in an industry. So why aren't people hesitant to do it?
Well, we know it's good for us, but it turns out the research shows that one of the biggest obstacles is that in many cases, networking actually makes people feel dirty. They feel like users. They feel uncomfortable. uncomfortable. They don't know what to say. They don't know what to do. And they don't want to be that guy that's handing everybody their business cards and making everyone else around them squirm. And so as a result, they typically do nothing. The other thing that people are very concerned about in networking is understandably, they don't want to be perceived as a taker, like someone who is just after one thing, a mercenary networker that only wants to get the job or only wants to get the investment.
Okay, but networking doesn't necessarily have to mean straight up asking for a job, right?
No, absolutely. Networking, when done right, is not at all about short-term transactions. In fact, that's the kind of networking that really gives the whole endeavor a bad name. Ultimately, what we want from successful networking is people who are building long-term relationships. And I might not necessarily know how you can help me. I might not necessarily know how I can help you. But as long as we are entering into it with a belief that you're an interesting person, you're doing good things, I want to get to know you, that's a kind of relationship that's actually much closer to a professional friendship.
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