‘Pick Your Pay’: More Companies Let Workers Customize Compensation

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WSJ Your Money Briefing 9 min 3 speakers 8 chapters transcribed 2 months ago
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What is the main topic discussed in this episode?

ReliaQuest Advertiser 0:00
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J.R. Whalen 0:30
Here's your Money Briefing for Friday, January 6th. I'm J.R. Whalen for The Wall Street Journal. In the past few years, flexibility has moved near the top of the list of things workers negotiate with companies when discussing taking a new job.

What is ‘pick-your-pay’ and why are companies offering customizable compensation?

J.R. Whalen 0:48
But flexibility doesn't necessarily just mean having a hybrid work schedule. As companies compete for workers, many are offering them flexibility when it comes to pay.
Tara Weiss 0:58
The concept is we're going to allow the employees or the prospective employees to decide what's most important to them when it comes to compensation. Do I need that money right up front or am I willing to maybe take a greater chance and have a bigger windfall a little bit down the road?
J.R. Whalen 1:15
On today's show, we'll discuss the pick-your-pay approach to recruiting workers. What exactly are workers picking from, and why that flexibility might or might not be in the employee's best interest? WSJ contributor Tara Weiss joins us to discuss after the break.
ReliaQuest Advertiser 1:30
This podcast is brought to you by ReliaQuest.

How do employees choose between cash salary and equity in these offers?

ReliaQuest Advertiser 1:33
Cyber criminals are constantly attacking. They want your data. They want your identity. They want your innovation. ReliaQuest fortifies your business with agentic defense, AI that detects, contains, and eliminates cyber threats in minutes. It helps your security team move faster at the work that matters most to protect the business now and delivers insights to help them predict what's next. ReliaQuest, agentic defense for the enterprise.

Why are startups using pay customization to compete for tech talent?

ReliaQuest Advertiser 1:55
Learn more at ReliaQuest.com. That's R-E-L-I-A-Q-U-E-S-T.com.
J.R. Whalen 2:08
As the job market has gotten more competitive, we've seen many companies boost workers' salaries and push the company perks up a few notches. But some companies are taking those perks a step further, allowing new workers to pick their pay, essentially customizing their compensation package according to their needs. So what does that mean for their paycheck? And is it as good as it sounds? WSJ contributor Tara Weiss checked in with companies offering these plans, and she joins me now. Tara, thanks very much for being with us.
Tara Weiss 2:34
Of course, I'm happy to be here.
J.R. Whalen 2:36
So Tara, how does this work? What is a new hire picking from to build a compensation package?

How do employers educate candidates about equity and flexible pay options?

Tara Weiss 2:42
Instead of receiving an offer of say $100,000, what happens is a new employee would be offered the opportunity to pick the amount of cash they want versus the amount of equity they want. So at one company I spoke to, it was typically 70% would be in cash as a base salary and then 30% in equity. And then it would flip for an offer of say 58% in salary and 42% in equity.
J.R. Whalen 3:11
Why would it flip?
Tara Weiss 3:12
It depends on where people are in their life. If somebody is an established employee, maybe they've worked for a startup before and they had a nice infusion of cash from that startup, they really believe in this new company's mission, they might be willing to take that risk of having less base compensation and higher equity. Because in the long run, the payout could be even greater. But say, like someone I spoke to for this story who was having a wedding coming up that he needed to pay for, he wanted to get more cash than equity simply because he needed the money more immediately.

How has the recent stock-market downturn changed employees’ pay choices?

J.R. Whalen 3:47
So why are more companies offering these pay customization packages to new hires?
Tara Weiss 3:51
I think it's a few things. We know what a challenging labor market this has been, and it's a great way to maybe lure people to companies that don't have that name cachet as like a Facebook or a Google, but need the same type of front back end engineers, AI machine learning people.

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