Stop Networking, Start Connecting – It Can Boost Your Career
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Here's your money briefing for Thursday, October 24th. I'm Arianna Espudu for The Wall Street Journal, filling in for J.R. Whelan. When was the last time you played matchmaker and made the perfect pairing of two people in your personal or professional circles? Being a connector at work can give you a boost and even lead to some promotions or bigger raises.
So most of us live in echo chambers. You're just in one. world, maybe you get really deep in your department, people who work in your geographic area, people who focus on the exact same niche projects as you do. So if you're a connector, you're reaching out to people across an organization, you are more in the flow, you get all kinds of information, you hear about opportunities, little bits of gossip that can help you know what's going on.
We'll talk to Wall Street Journal columnist Rachel Feinzig after the break.
This podcast is brought to you by ReliaQuest. Cyber criminals are constantly attacking. They want your data. They want your identity. They want your innovation. ReliaQuest fortifies your business with agentic defense, AI that detects, contains, and eliminates cyber threats in minutes. It helps your security team move faster at the work that matters most to protect the business now and delivers insights to help them predict what's next. ReliaQuest, agentic defense for the enterprise. Learn more at ReliaQuest.com. That's R-E-L-I-A-Q-U-E-S-T.com.
One of the best people in your network might be known as the connector. WSJ columnist Rachel Feinzig joins me.
What is this episode's focus on connecting versus networking?
Rachel, I'm imagining those little Lego pieces that you use to get those two like pivotal blocks together on that huge project you're working on. But what does someone who is a connector do?
The connector is the person who's always scanning their internal mental Rolodex, thinking of who in their world should know each other. Someone told me about how they actually ended up introducing two people that ended up getting married. And she had the thought like, what if I know two people who should be together in some way, whether it's professionally or friendship or even a relationship, and it just doesn't happen because I don't put them together? Connectors have that sense all the time. And they're always thinking, who can solve each other's problems?
It seems mutually beneficial, right? What is the person making those connections gain?
Call it luck or karma. It does seem to come back to that connector type. It really fosters a sense of trust and this mutual kind of we're all in it together feeling. where people do want to help you in turn. So I talked to people who ended up getting jobs, all kinds of opportunities, sitting on special committees, ended up coming their way because they were the kind of people who took the time to always be trying to help people in their networks. And I'm sure it also just feels good to like make that connection. Totally. People told me it's like a high, someone compared it to taking a vitamin. Like it just makes you feel like a good person. I think there's this genuine rush when two people just totally hit it off and you know that you're behind it.
What sort of advantages does a connector at work have? So if you're a connector at work, one of the things is that you are by nature have your hand in different networks. So most of us live in echo chambers, you're just in one world. Maybe you get really deep in your department, people who work in your geographic area, people who focus on the exact same niche projects as you do.
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