The 'Amazon Effect' Ensnares Diapers, Detergent

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WSJ Your Money Briefing 7 min 2 speakers 2 chapters transcribed 2 months ago
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J.R. Whelan 0:00
I'm J.R. Whalen in New York. Next time you buy detergent or diapers, you'll be entangled in the Amazon effect. More on that in a moment. First, these money headlines. A government watchdog group says some U.S. colleges and universities are inappropriately urging alumni to postpone payments on their student loans. causing their balances to rise while allowing the schools to skirt regulatory oversight.

What is the 'Amazon Effect' and how does it apply to everyday goods like detergent and diapers?

J.R. Whelan 0:29
The practice is one reason why some borrowers' balances are rising, and so few schools are sanctioned for leaving students in excessive debt. The report examines a decades-old law that's designed to punish a college if a high share of its students default within three years of graduating or dropping out. Ultimately, if a high rate persists, the school is barred from collecting any federal loan or grant dollars from new students, which is the school's main source of revenue. The emergence of genetics-based medicines is pushing the cost of treating certain diseases to new levels. forcing hospitals and health insurers to reckon with how to cover total cost per patient, approaching a million dollars.
J.R. Whelan 1:06
Novartis listed its newly approved cell therapy for cancer at $475,000, while Gilead Sciences priced its rival drug at $373,000. And the price of the drugs is just the beginning. Hospitals and insurers say administering these therapies can add hundreds of thousands of dollars to the tab, including lengthy hospital stays and use of other services and medicines. And the Wall Street Journal Real Estate Bureau reports in tight housing markets where bidding wars are common, buyers who need financing can strengthen their offers by working with a locally based mortgage broker or loan officer. That's the word from real estate agents and lenders. Agents want to work with buyers whose lenders know the local market,
J.R. Whelan 1:47
and have a record of getting deals done. That reassures the listing agent and the seller that a sale will close. This is your money briefing from the Wall Street Journal. Welcome back, everybody. It's called the Amazon effect. We know it well. The online giant firing harpoons in the form of competitive pricing toward any retail rival in its path. And Wall Street Journal reporter Akani Ohtani joins us to discuss how some of the world's biggest brands are feeling the heat. So, Akani, what's really significant here is the group of earnings results from some of the biggest names in the consumer staple space.
Akane Otani 2:21
Right. In the last few weeks, we've seen results come in from Procter & Gamble. They produce Pampers diapers, Tide detergent, Gillette razors. Kimberly-Clark, they also do diapers. They also do Kleenex tissues, things that everyone has in their house or their office. And then Coca-Cola as well, of course, maker of some of the most popular beverages around the world.
J.R. Whelan 2:43
And it took a lot of analysts by surprise. They thought that increases in inflation would bring investors around to some of these businesses that sell household goods and basic necessities. But those businesses are reluctant to raise prices in order to stay competitive. And that's keeping their profits in check. And that's the Amazon effect.
Akane Otani 3:00
Right. A lot of these companies have actually faced tremendous pressure over the years to keep prices for these core products, be they diapers or laundry detergent, low because they're facing increased competition from places like Amazon and Walmart, which have really ramped up their e-commerce businesses. When you're trying to keep your prices low, it really does hamper how much you can inflate your profit margins. Now, the bet would have been that if you're a household name like Procter & Gamble, maybe you have a little bit more leeway to raise prices because everybody knows you, they walk into the supermarket, you're a familiar brand. But that hasn't actually been the case, and we've been hearing a lot on these earnings calls from these companies that they're really struggling to raise prices.
Akane Otani 3:47
In some cases, they're actually having to cut prices for core products because they're finding that their sales growth is just not coming in.

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