Hero Training 101. It's time. Here's the full script: Do you know what the word "hero" means? In ancient Greek, the word "hērōs" (spelled with a cool line over the e and the o) meant PROTECTOR. Not "killer of bad guys" or "super strong tough guy" but PROTECTOR. A hero has strength for two. The hero's secret weapon? LOVE. Compassion. Empathy. A hero CARES. And a hero is willing to do the work necessary to be strong enough to serve and to protect the people and community and country she loves. Our world needs heroes today more than ever before. That's why I'm putting every single ounce of my energy into something we're calling Hero Training 101. We're going to help you create the greatest year of your life and, in the process, help you create heroic mastery of every facet of your life. We'll start by figuring out what you're here to do. How will YOU be heroic? What bold steps will you take to give your greatest gifts in greatest service to the world? Who must you become to make that vision a reality? We'll figure out your highest calling and then challenge you to STEP UP and create the strength to make that dream a reality. We'll start with your fundamentals. Absolutely dialing in your nutrition, your movement, your sleep, and your ability to focus your mind—putting your attention where you want, when you want for how long you want—the skill that psychologists tell us is THE most important attribute of the greatest and happiest among us. We'll master the process of setting and achieving goals. Building habits and using your willpower wisely. Cultivating humble yet heroic confidence. Mastering the process of getting stuff done while conquering any procrastination, anxiety or depression. We'll step into our full leadership potential and master the process of using business as a force for heroic good. And, most importantly, we'll focus on love. Not just for a few people with whom we're close. But for everyone and all of life—remembering that THE secret weapon of the true hero is LOVE. Fully embodied and expressed in every micro-moment of our lives as we dig deep and commit to most fully giving ourselves to our families, communities, countries and world. Hero Training 101. It's time. optimize.me/hero

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