You, Me & CPG by Haines

podcast

Welcome to You, Me & CPG, the podcast that cuts through the noise tomake sense of some of the biggest shifts reshaping the CPG industry.Your host, Jamie Hol...

Business 32 recordings 2023 → today Monthly updated Jul 1
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Why Brits Don't Drink Boxed Wine, When The French Do? #31 Jamie Holtum · contributed by Lukas · Jul 1
Brand Growth Tactics from Liquid Death, Goodrays, Karma Drinks, Red Bull and more, with CPG superstar Ben Dando #30 Jamie Holtum · contributed by Lukas · May 28
How Tenzing Are Taking On Red Bull & Monster With The Good Energy Revolution, Ft. Huib van Bockel #29 Jamie Holtum · contributed by Lukas · Apr 15
How NICE are Crushing Wine Category Codes with Co-Founder, Lucy Busk #28 Jamie Holtum · contributed by Lukas · Apr 1
How Double Dutch are Making Mixers the Main Character with Raissa De Haas #27 Jamie Holtum · contributed by Lukas · Mar 18
The Fightback: Is 2026 the Year Alcohol Roars Back? With Paul Thomas, Rob Wallis & Tristram Coates #26 Jamie Holtum · contributed by Lukas · Feb 18
What is The Future of Drinking? Designing Drinks in a World Where Experience Trumps ABV #25 Jamie Holtum · contributed by Lukas · Nov 5, 2025
“Nothing Tastes as Good as Skinny Feels”: How to Prepare for GLP-1's Radical Impact on Food & Drink with Unilever, Carlsberg Britvic and Mintel #24 Jamie Holtum · contributed by Lukas · Oct 8, 2025
How to Disrupt Dusty Categories – The Pip & Nut Playbook with Pippa Murray #23 Jamie Holtum · contributed by Lukas · Jul 9, 2025
How Trip Are Outselling Red Bull, Diet Coke and Heineken By Playing A Different Game #22 Jamie Holtum · contributed by Lukas · Jun 12, 2025
'Fall In Love With Problems, Not Solutions’ - Carlsberg CMO Yves Briantais on Regaining Iconicity, Backing Bravery, and Accelerating Creative Culture #21 Jamie Holtum · contributed by Lukas · May 14, 2025
Puns, Protein and Perseverance - How Surreal Won Breakfast #20 Jamie Holtum · contributed by Lukas · Dec 18, 2024
OLIPOP: Taking On The Giants #19 Jamie Holtum · contributed by Lukas · Oct 2, 2024
'We Were Told This Will Never Work' ROB WALLIS, Co-Founder of Moth Drinks, the UK’s No.1 Margarita On No-Fear, Raising Capital, Pivoting Format & USA Ambitions #18 Jamie Holtum · contributed by Lukas · Sep 4, 2024
“Telling The Truth Doesn’t Make You Very Popular.” PAUL THOMAS on Radical Candour & Why Honesty and Trust Are The Foundation for Commercial Success’ #17 Jamie Holtum · contributed by Lukas · Aug 7, 2024
‘The More Creativity Makes People Feel - The More People Buy, Give, Vote, and Do!’ JOHN KEARON on Predicting Politics, The Success of System 1 & The Formula for Successful Innovation #16 Jamie Holtum · contributed by Lukas · Jun 26, 2024
‘Looking Good and Actually Feeling Good.’ - JESSICA GLOVER on the Convergence of Health & Wellbeing Categories, How to Cut Through a Cluttered Space and Tapping Into Gen Z #15 Jamie Holtum · contributed by Lukas · May 15, 2024
‘Never Settle In The Pursuit Of What You Want’ JAMES DASHWOOD CHASE, Founder of Chase Distillery, on his Farming Mentality, Refusal to Settle, Embracing New Trends and Tapping into Men’s Wellness #14 Jamie Holtum · contributed by Lukas · May 1, 2024
‘Making Tequila Your First Drink Of The Night, Not Your Last…’ JACK VEREKER on The Tequila Category, the Importance of Timing in Business and How to Spot Your Opportunities #13 Jamie Holtum · contributed by Lukas · Apr 3, 2024
‘Know What You Are Good At – It’s A Superpower.’ JASMINE WICKS-STEPHENS on Faace, her fuss-free skincare, THAT Dragons’ Den episode and juggling being a Mum & an entrepreneur #12 Jamie Holtum · contributed by Lukas · Mar 20, 2024
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Jamie Holtum

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About

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Welcome to You, Me & CPG, the podcast that cuts through the noise tomake sense of some of the biggest shifts reshaping the CPG industry.Your host, Jamie Holtum, will take you beyond the label to focus on thetopics that matter - the meaty, useful and relevant issues that are keepingCPG leaders up at night.Our ambition is simple. We want you to leave with genuine real-worldimplications you can t...

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