Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Brock Johnson: Is Instagram Dead? Unlock the Secret to Explosive Social Media Growth | Marketing | E377
08 Dec 2025
Chapter 1: What is the main topic discussed in this episode?
The less time that you can spend between when this idea first pops into your head and the actual post being posted, the better. The more time you spend editing, refining, thinking, critiquing, over analyzing, you're just getting layers and layers away from that original idea.
Chapter 2: What insights does Brock Johnson share about Instagram's algorithm in 2025?
And I think that there's something in the subconscious of the audience that can perceive that.
Today, we've got a guest who has cracked the code on Instagram growth, Brock Johnson. Brock is an entrepreneur, Instagram growth coach, and co-host of the top marketing podcast, Build Your Tribe.
My most viral posts are often the super relatable, simple, funny, easy to understand content. It's never the content that I worked the hardest on. I was most excited about.
Chapter 3: How did Brock transition from NFL aspirations to social media entrepreneurship?
It's never those. It's always the stuff that I just like whip up and post. Authenticity is this buzzword that everyone throws around nowadays. And then when you ask, how do you be authentic? Usually the response is be yourself. Okay, great.
Chapter 4: What hidden strategies contribute to social media growth?
That's like the worst advice of all time. How do you be authentic on social media? I think that you strategically eliminate.
And I know that you actually interviewed.
Head of Instagram. Yeah, Adam Moseri.
Chapter 5: What effective strategies can boost Instagram growth?
Talk to us about what you learned about the Instagram algorithm and maybe what you knew about some of the shifts that Instagram is taking as a whole.
I would say the biggest takeaway that I learned, if I had to summarize everything into one sentence, it would be,
Yap, gang. If you're into creator entrepreneurship and you want to go viral online, today's conversation is one you won't want to miss. Today, we've got a guest who has cracked the code on Instagram growth, Brock Johnson. Brock is an entrepreneur, Instagram growth coach, and co-host of the top marketing podcast, Build Your Tribe.
He's grown on Instagram by nearly a million followers, co-founded Insta Club Hub with over 50,000 paying members, and even consults directly with Meta on Instagram's features. In this episode, Brock is gonna break down how to grow and monetize on Instagram. He shares how the algorithm really works right now, the types of posts that go viral, and how to turn followers into loyal paying customers.
If you've been struggling to grow on social media, this conversation is your roadmap. But before we jump in, make sure you're following us on your favorite podcast app if you're new here.
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Chapter 6: How can creators overcome the hustle for followers?
You won't want to miss what's coming next. Brock, welcome to Young and Profiting Podcast.
I'm super excited to be here. Thanks for having me.
Chapter 7: What are the best ways to monetize a small following on Instagram?
I am so pumped for this conversation. I've been following you on social media for so many years now. I've had my team take your courses and things like that. And so huge fan of your work, just really excited to go deep on Instagram and the Instagram algorithm today.
Chapter 8: How does the Attract–Nurture–Convert framework work for content creators?
So just thank you so much for your time. My first question to you, because you've accumulated over 800,000 followers on Instagram. You've got your Instaclub Hub courses and things like that. And you've even consulted with Meta and have supported them on their new features and things like that.
So talk to us about what you do today in your own words, in case some folks are not familiar with your work, and also why Instagram is still a huge opportunity in 2025.
What I tell people who have never met me what I do before is I help brands, small business owners, and creators grow organically on Instagram. So basically, I help them turn their Instagram into a way they can get more customers, more eyeballs, and more sales for their business. I think followers are great, and I can definitely help people go viral and get views.
But at the end of the day, I really want to help people turn their posts into profit. That's what I geek out over. That's what I spend all of my time doing. I've been really, really lucky to build an awesome team over the last almost decade that I've been doing this for a living. And I've gotten some really cool opportunities like getting to interview the head of Instagram and
speak on stages all over the world. So I'm really blessed to be in the position that I'm in, but I obsess over this stuff. I geek out over it. And really everything that I do is very data driven. So I love looking at the actual numbers, finding all the stats and studies that I possibly can, because I think that the average business owner, even the average creator,
doesn't want to spend hours a day on Instagram. They want to be able to get in, get out, see results, see growth, and not have to spend 17 hours a day as a slave to the Instagram algorithm. So that's my focus, and that's what I'm doing with all my time.
And a lot of people, you know, say that Instagram is dead. They say that there's no more opportunity. You can't get organic reach on Instagram anymore. Tell us why that's wrong.
That's absolutely incorrect. I understand that it feels that way. And so I don't want to gaslight anyone and say that they're wrong for feeling that way. I understand why it feels that way. Because on one hand, it is tougher than ever before to get views. And it's not because the Instagram algorithm is out to get us. It's not because they want us to pay for advertising.
It's simple supply demand. As plainly as you can imagine it, a recent study was just put out that showed that there were 34% more reels posted this year in 2025 than there were in 2024. So 34% more reels. But There are also numerous studies that are showing that we're not spending more time per day on social media.
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