Brock Johnson

The less time that you can spend between when this idea first pops into your head and the actual post being posted, the better.

The more time you spend editing, refining, thinking, critiquing, over analyzing, you're just getting layers and layers away from that original idea.

And I think that there's something in the subconscious of the audience that can perceive that.

My most viral posts are often the super relatable, simple, funny, easy to understand content.

It's never the content that I worked the hardest on.

I was most excited about.

It's never those.

It's always the stuff that I just like whip up and post.

Authenticity is this buzzword that everyone throws around nowadays.

And then when you ask, how do you be authentic?

Usually the response is be yourself.

Okay, great.

That's like the worst advice of all time.

How do you be authentic on social media?

I think that you strategically eliminate.

Head of Instagram.

Yeah, Adam Moseri.

I would say the biggest takeaway that I learned, if I had to summarize everything into one sentence, it would be,

I'm super excited to be here.

Thanks for having me.