Elena Cardone: The Mindset Shift That Built a Billion-Dollar Business | Entrepreneurship | YAPClassic

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What is the main topic discussed in this episode?

Hala Taha 0:00
Today's episode is sponsored in part by Shopify, Quo, Indeed, Fabric, and ZocDoc.

Why is being 'normal' a hindrance for entrepreneurs?

Hala Taha 0:06
Shopify is the global commerce platform that helps you grow your business. Start your $1 per month trial at shopify.com slash profiting.

What limiting beliefs about money did Elena Cardone overcome?

Hala Taha 0:14
Quo is an AI-powered phone system that brings your calls, texts, and contacts together in one place. Try Quo for free, plus get 20% off your first six months when you go to quo.com slash profiting. I'll see you next time. ZocDoc is a free app and website that helps you find and book high quality in-network doctors. Go to ZocDoc.com slash profiting to book a doctor today. As always, you can find all of our incredible deals in the show notes or at youngandprofiting.com slash deal. Yap gang, most people out here are playing safe, and that's exactly the problem. When you settle for normal, you're one bad day away from losing everything you thought you had.

How did Elena meet Grant Cardone and what was her first impression?

Hala Taha 1:10
Today's guest is Elena Cardone, entrepreneur, author, real estate mogul, and the powerhouse behind one of the most influential family empires in the world. Elena built her success along her husband, Grant Cardone, and she's here to share exactly how. In this Yap Classic episode, Elena gets real about overcoming a turbulent past, breaking through her limiting money beliefs, and stepping into her role as the queen of a multi-billion dollar empire. You'll walk away knowing how to build wealth, protect your most important relationships, and start thinking bigger than you ever have. And if you're new here, take a moment to hit that follow button so you never miss a drop of value on Young and Profiting Podcast.

What qualities should you look for in a life partner?

Hala Taha 1:48
Let's get right into it with Elena Cardone. Elena, welcome to Young and Profiting Podcast. Hello, Hala. How are you? I'm doing great. I'm super excited for today's episode. Elena, before we dive into your journey, I did want to get insight from one of your most famous quotes that I found. And you say that normal is the most dangerous condition you can be because it gives you a false sense of security. So drawing on your own life experiences, I thought this would be a great way to open up. How does normalcy generally hold people back?
Elena Cardone 2:21
Well, it holds people back because you don't strive to go further and to build up an abundance, either in mindset, finances, resources.

What are the three money rules for building wealth?

Elena Cardone 2:30
When you think you're okay and you make sense of okay, it's detrimental because it only takes one incident to come in and wipe it all out. whether that is an economic collapse or somebody in the family gets sick or dies or becomes incapacitated, the entire system becomes threatened and can't withstand. So that's why I say normal is so scary because you make sense of barely getting by, but you convince yourself that you're just fine and you have enough, you are enough, you've done enough, and then whoop, the blanket can get pulled out from under you. Yeah. So I'd love to learn more about how you grew up. Well, I grew up in New Orleans, Louisiana.

What does it mean to build a business empire?

Elena Cardone 3:17
You know, I had a really great childhood. I was kind of a tomboy. And then one day, my best friend across the street, she perished in a fire that unfortunately I was there. I witnessed the whole thing. It was devastating to me. And because I was so young and didn't know how to kind of cope with that, I went down this dark road of...

How can you stay focused while handling criticism?

Elena Cardone 3:42
self-medicating to try to just numb it and deal with it. So I feel like I wasted a lot of years trying to, rather than confronting. But out of that, what got me out of New Orleans was an acting career. I saw, okay, I can maybe succeed in an acting and modeling career. So I moved to Los Angeles at 17 years old. I knew no one and just started to make it on my own. I thought anything is better than where I just came from. Even though I love my hometown, it was just more than I could stand having to confront seeing that burned out empty shell of a house every single time I went in and out of my home. So So it just kind of got me to where I am today. I went to Los Angeles. I was an actress and a model for many years there until I met my husband, Grant Cardone.
Elena Cardone 4:37
And then we moved to Miami in 2012 and we've continued to build our lives from here.

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