Hala Taha: Unbeatable Marketing Strategies for Scaling a Multi-Million-Dollar Podcast | YAPLive

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Hala Taha 0:03
Yeah, fam, as you may know, I'm a total fashionista. I love clothing. It is my favorite way to express myself. I love putting together outfits. It is one of my favorite hobbies, fashion. I just love it. And when it comes to buying my clothes, there's really only one place I shop. For the last three or four years, I literally have bought all of my clothes from Revolve. whether it's buying a gown for a wedding, work clothes, going out, dancing clothes, bikinis for vacations, vacation outfits, all of my clothes are from Revolve. And Revolve is so amazing because they've got so many brands. They've got 1,200 different brands from really established labels to up-and-coming brands. And I just love discovering these new brands, trying these clothes.
Hala Taha 0:45
It's always so high quality. Their shipping is just so fast. They've got overnight shipping, two-day shipping. It's one of the best high-quality stores that I know of that actually provide quick shipping. So if you need something in a pinch, Revolve is definitely your go-to. Whether it's a weekend away or a big night out or a style refresh, your dream wardrobe is just one click away. Head to revolve.com slash profiting and shop my edit to take 15% off your first order with code profiting. That's fast two-day shipping, easy returns. It's literally the only place you need to shop from. It's the only place that I shop from. That's revolve.com slash profiting to shop my favorites and get 15% off your first order with code profiting.
Hala Taha 1:25
This offer ends November 9th, so happy shopping and get to it. When I started my podcast, I didn't think you could even monetize a podcast. I had no website. I had no logo, nothing. My first client was $700 a month. And then everything sort of shut off for me. And I was like, okay, I just got to be a normal girl. Let me go into corporate. Four years into my corporate career, I started Young and Profiting Podcasts. I really figured out how to monetize podcasts, the business behind it. People are highly engaged when they listen to podcasts. People are multitasking. They're driving. They're working out. They're doing dishes. They're doing something on autopilot with their body. And their mind is completely focused on you.
You literally are in the top of the charts. Your podcast is number 65 out of all podcasts in the U.S., which is crazy. And you're number three in both business and entrepreneurship today. So what's the secret behind ranking high on Apple Podcasts? Okay, well, first of all...
Hala Taha 2:27
Yeah, fam, would you believe me if I told you that six years ago when I boldly declared that I'd build the biggest self-improvement podcast network in the world, that I actually had no idea how podcast networks even worked? That audacious dream became a reality. And in this episode, I'm sharing exactly how I made it happen. I was honored to speak at Lori Harder's Girlfriends and Business event where I broke down how to dominate the podcasting game. Now all the podcasters I used to look up to like Jenna Kutcher, John Lee Dumas, and Lori Harder herself are in my podcast network. You'll learn how I transformed young and profiting into a media empire, plus the exact strategies I use to grow, rank, and generate serious revenue.
Hala Taha 3:05
We'll also dive into why video is the future of podcasting and how I leverage LinkedIn to stay at the top of the charts. But before we start, if you haven't followed Young and Profiting yet, now is the perfect time. Make sure you subscribe to the show. You can also watch the full episode on Spotify video and YouTube. Without further delay, here's my conversation with the incredible Lori Harder.
I just feel so honored to have you up here. So for some people who aren't aware of just your background story and how you got to do what you're doing now, your origin story, because Yap Media is the number one self-improvement and business podcast network. Let's talk about it. Let's talk about the origin story.
Hala Taha 3:44
Sure. So nice to meet you guys. I got the nickname the podcast princess because I really know the ins and outs of podcasting from the hosting side, but really from the business side.

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