How a $99 Fitness Program Turned Into a Seven Figure Business | Entrepreneurship | How We Profit | E2
episode
Young and Profiting (YAP) with Hala Taha: Entrepreneurship and Self-Improvement Podcast
59 min
2 speakers
8 chapters
transcribed 3 months ago
Transcript
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Transcript generated automatically by AI and may contain errors.
How did Tara LaFerrara turn a fitness side hustle into a seven-figure business?
Hey, Yap Fam, we're about to launch something that might be my favorite thing we've ever done on the podcast, a brand new series called How We Profit. Now, I've been doing Young and Profiting podcasts for eight years, and my listeners are successful. We are real entrepreneurs with real businesses, and a lot of you guys are crushing it behind the scenes. You may not be super famous, you may not be a billionaire yet, but you've got a business that you've learned how to scale, and we wanna hear from you. One of the best ways to learn as an entrepreneur is from your peers. And I found it super helpful to be in these peer entrepreneurship groups and learn from other entrepreneurs who are at my level, but just in a different industry.
So that's what I want to bring to this podcast. I want this to be our own peer group, but on the podcast. And so I'm going to be interviewing people who are making anywhere from $500,000 to $10 million a year. They're not super famous. They're not the typical billionaires that are on my show. These are real entrepreneurs who are crushing it behind the scenes, and we're going to uncover what they do to sell, how they get their customers, what their profit margin looks like, how they market, and so much more. If this sounds like you and you wanna be featured on Young and Profiting podcast for our How We Profit series, just head to youngandprofiting.com slash apply and share your story.
What strategies did Tara use to convert followers into paying customers?
Let me know why you think you should be featured on the show. Again, that's youngandprofiting.com slash apply. And who knows, maybe you'll be our next guest on Young and Profiting podcast.
What are the economics of running a fitness app versus a coaching business?
How do you decide, like, how much to charge brands?
It depends on what it is. Reel and posts, and they need extra photos. Also, whitelisting. That's where you can always charge more. You think you can charge more for whitelisting? Yeah, I would say that.
Why did Tara choose to niche down to women aged 35 and older?
The minimum for me right now for one reel on my page is about $5,000. An extra $1,000 to $1,500 for stories. I've also done, like, a six-month deal that has been, like, $35,000.
Today's guest is a fitness influencer that generates multi-six figures off her personal brand every year. There's a big difference between being a fitness influencer on Instagram and building a fitness brand that actually makes money.
How did Tara build the Broads app and what challenges did she face?
Tara LaFerrera has done both. Do you think that there's any underserved markets in the fitness category, fitness industry that you would recommend that other people tackle?
Whatever you are passionate in, like there is a niche for that. PMDD, endometriosis, a lot more menopause coaches I think could be out there for sure. There's always opportunity.
Ever felt like your personal brand became a trap where clients only wanted to work with you? Or do you feel like you've fully been able to create a brand that doesn't need your face anymore?
This is such a great question.
What role do webinars play in driving sales for Tara's fitness business?
I wasn't sure where you're going with the trap.
But yes. So you're doing over a million a year as a creator. What's the profit margin on like an app subscriber?
How does Tara price her brand partnerships and sponsorships?
And how much money are you making per person typically?
When it was just me, I think the furthest I could go was around 500, 450 for the year. Okay. Right now we're almost...
YAP fam, welcome to a brand new format on Young and Profiting called How We Profit Wednesdays. On our flagship YAP episodes, I sit down with world-class entrepreneurs, billionaires, CEOs, authors, and experts to pull out all their big lessons. but on Wednesdays, we're gonna be doing something totally different.
What are Tara's tips for scaling a business beyond founder bottlenecks?
How We Profit is where we zoom in on real businesses in real time. These are entrepreneurs who are listeners in the Yap community from all different industries, founders, business owners who are still in the middle of building, and they're opening up about what most people keep private. We're not just asking, what's your story? We're asking, how does your business actually make money? What are your margins? How do you get customers? And what are your sales secrets and marketing strategies? These conversations are not gonna be a polished highlight reel or a vague success story.
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Chapters
8 chapters
1
How did Tara LaFerrara turn a fitness side hustle into a seven-figure business?
0:03–1:17
2
What strategies did Tara use to convert followers into paying customers?
1:17–1:27
3
What are the economics of running a fitness app versus a coaching business?
1:27–1:39
4
Why did Tara choose to niche down to women aged 35 and older?
1:39–2:03
5
How did Tara build the Broads app and what challenges did she face?
2:03–2:35
6
What role do webinars play in driving sales for Tara's fitness business?
2:35–2:45
7
How does Tara price her brand partnerships and sponsorships?
2:45–3:16
8
What are Tara's tips for scaling a business beyond founder bottlenecks?
3:16–59:43
Speakers
2 identifiedMore from Young and Profiting (YAP) with Hala Taha: Entrepreneurship and Self-Improvement Podcast
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