Meet the ultimate internet marketing nerd! In today’s episode, we are chatting with Paul Getter, consultant, social media expert, speaker and serial entrepreneur. He is the founder and CEO of The Internet Marketing Nerds and is in the top 1% of ad spenders of Facebook! In 2009, Paul Getter was broke, struggling, and delivering phone books out of the back of his car to make ends meet. After teaching himself about the power of internet marketing, he created The Internet Marketing Nerds and quickly became one of the most sought after marketing experts in the world. He has spent over one billion dollars running ads and campaigns for his clients, and has helped scale numerous businesses into eight figures per year. Paul has worked with famed clients like Tai Lopez, Les Brown, Grant Cardone, Lewis Howes, and Tim Storey. He is one of the most successful and sought after digital marketers in the world. In today’s episode, we discuss how Paul got his start working with Facebook paid ads, how to capitalize on organic reach, and we’ll uncover he was able to snag top-tier clients. We’ll then get into the golden rules of paid advertising, why personal branding is so important, and go over the fundamentals of funnels and why they are so important. Sponsored by Podcast Republic: https://www.podcastrepublic.net/podcast/1368888880 Clubhouse Master Negotiation on Feb 2nd Event with John Lee Dumas, David Meltzer, Heather Monahan and more!: https://www.joinclubhouse.com/event/9mWKeJnm Social Media: Follow YAP on IG: www.instagram.com/youngandprofiting Reach out to Hala directly at [email protected] Follow Hala on Linkedin: www.linkedin.com/in/htaha/ Follow Hala on Instagram: www.instagram.com/yapwithhala Follow Hala on ClubHouse: @halataha Check out our website to meet the team, view show notes and transcripts: www.youngandprofiting.com Timestamps: 01:39 - Paul’s Background in Theology and the Transition to Marketing 03:26 - Paul’s Facebook Page Beginnings for His Church 07:40 - Facebook’s Original Organic Reach 12:36 - Paul’s Thoughts on Clubhouse 15:42 - How Paul Reached High Level Clients 20:11 - Meaning of ‘Relationships Over Revenue’ 22:08 - Networking Tips 25:47 - Why Paul Wanted to Start His Personal Brand 29:27 - How Much Money Paul Has Spent on Paid Ads For Clients 30:33 - Golden Rules of Paid Ads 34:58 - Paul’s Perspective on Permission-Based Marketing 37:27 - Thoughts on Data Sharing and Apple’s New Policy 39:53 - Ways Our Data is Being Tracked 42:34 - Line of Ethics with Paid Ads 44:30 - Defining a ‘Funnel’ and its Aspects 54:50 - How to Get Your Funnels Right 57:57 - Paul’s Love of Side Hustles 1:06:23 - Paul’s Secret to Profiting in Life Mentioned in the Show: Paul’s Website: https://www.paulgetter.com/ Paul’s LinkedIn: https://www.linkedin.com/in/paul-getter/ Paul’s Instagram: https://www.instagram.com/paul/ Paul’s Youtube: https://www.youtube.com/c/PaulGetter

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