Robert Glazer: Scale Without Losing Your Best Talent, Team Building Strategies That Work | Leadership | YAP Classic
episode
Young and Profiting (YAP) with Hala Taha: Entrepreneurship and Self-Improvement Podcast
1h 12m
2 speakers
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Yap gang, wanna know the real secret behind great leaders? They're not just visionaries, they're capacity builders who elevate themselves and the people around them without burning out. In this Yap Classic interview, I had the pleasure of sitting down with Robert Glazer, founder and CEO of Acceleration Partners, podcaster and best-selling author who helps leaders and organizations reach their highest potential. What made this conversation so valuable was Robert's four-part framework for building capacity within teams. In this conversation, Robert shares actionable strategies for creating cultures of learning, giving effective feedback, and most importantly, how to scale your business by developing your people instead of wearing them out.
If you're ready to build a team that scales with your vision, you won't want to miss this episode. So sit back and enjoy this conversation with the one and only Robert Glazer. Where did you first get your passion for e-commerce and marketing and how did you hone your skills in that area?
Yeah, I think I was probably always a marketer. I think I was born that way. And I ended up after college working at a strategy consulting firm and that started a business incubator project at it. From there, I went to an actual incubator and then a venture capital firm before going to operate a business. And I think... What I realized really early on was I liked fast growing businesses and being part of them. But what I realized and led to a lot of the work that I did was that really at the end of the day for a consumer business, what mattered was could you acquire customers cost effectively? You'd hear a lot of times people, oh, there's someone who does this in this part of the country. But if no one knows about them, that doesn't matter, right?
So the businesses that win in the long run figure out how to get customers cost effectively. And that actually eventually led me into partner marketing and a bunch of different things. But I think it was those insights, fast growing businesses, and then how do you win in that space and I started doing that when the whole e-commerce digital DTC boom happened. And so that just sort of became the intersection of the things that I focused on.
Yeah, because you've been doing this since 2005. And that was pretty much the early days of e-commerce and things like that.
Yeah, that was right before the whole direct-to-consumer revolution. And I remember when this business called CSN Stores was launching all these crazy different brands and 100 different brands.
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