Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Rudy Mawer: The Ultimate Direct Response Playbook for Scaling Multi-Million-Dollar Brands | Marketing | E318
Mon, 25 Nov 2024
At just eight years old, Rudy Mawer was banned from selling on the playground. But that didn't deter his hustler spirit. As a teenager, he created one of the world’s largest gaming communities. By his twenties, Rudy was unstoppable. After moving to the U.S. with big dreams, he launched his first fitness business and scaled it to millions of dollars using bold marketing strategies. He then launched ROI Machines, a direct response agency that has helped scale some of the biggest celebrity and corporate brands. In this episode, Rudy breaks down direct response marketing and paid ads, including how to create great funnels and how to make ads that convert. In this episode, Hala and Rudy will discuss: (00:00) Introduction (02:37) Why Rudy Wants Billionaire Status (04:20) From Playground Hustler to Millionaire at 26 (06:01) The Power of Standing Out (07:56) Small-Town England to Big-Time America (09:32) How Red Became Rudy’s Superpower (14:50) Mastering Direct Response Marketing (18:45) Why Your Paid Ads Aren’t Working (29:05) Cold Traffic, Cracked (29:59) The Ascension Model Explained (30:39) Building a Multi-Touchpoint Strategy (31:41) Ads That Convert, Not Just Impress (37:18) Agencies: Hire or DIY? (39:44) Metrics That Matter Most (44:34) Rudy’s Habits for Success (46:54) Advice for Young Go-Getters Rudy Mawer is a serial entrepreneur, a direct response marketing expert, and the founder of ROI Machines and Mawer Capital. Known as the "Man in Red," he built four multi-million-dollar businesses before the age of 30. Through his top-tier marketing agency, Rudy has generated over $250 million in revenue for A-list celebrities, athletes, and global brands. He holds a master’s degree in Exercise Science and is a recognized member of the Forbes Agency Council. He is also the host of the Living The Red Life podcast, a sought-after speaker, and mentor. Resources Mentioned: Rudy’s Podcast, Living The Red Life: https://podcasts.apple.com/us/podcast/living-the-red-life/id1662990704 60 Day Hustle: https://imdb.com/title/tt27497339/ Rudy’s Website: https://theredlife.com/ Sponsored By: Teachable - Claim your free month of their Pro paid plan at teachable.com/profiting Airbnb - Your home might be worth more than you think. Find out how much at airbnb.com/host Mint Mobile - To get a new 3-month premium wireless plan for just 15 bucks a month, go to mintmobile.com/profiting Working Genius - Get 20% off the $25 Working Genius assessment at www.workinggenius.com/ with code PROFITING at checkout Rakuten - Start all your shopping at rakuten.com or get the Rakuten app to start saving today. Shopify - Sign up for a one-dollar-per-month trial period at youngandprofiting.co/shopify Indeed - Get a $75 job credit at indeed.com/profiting LinkedIn Secrets Masterclass, Have Job Security For Life: Use code ‘podcast’ for 30% off at yapmedia.io/course. Active Deals - youngandprofiting.com/deals Key YAP Links Reviews - ratethispodcast.com/yap Youtube - youtube.com/c/YoungandProfiting LinkedIn - linkedin.com/in/htaha/ Instagram - instagram.com/yapwithhala/ Social + Podcast Services: yapmedia.com Transcripts - youngandprofiting.com/episodes-new Learn more about YAP Media's Services - yapmedia.io/ Entrepreneurship, entrepreneurship podcast, Business, Business podcast, Self Improvement, Self-Improvement, Personal development, Starting a business, Strategy, Investing, Sales, Selling, Psychology, Productivity, Entrepreneurs, AI, Artificial Intelligence, Technology, Marketing, Negotiation, Money, Finance, Side hustle, Startup, mental health, Career, Leadership, Mindset, Health, Growth mindset. Marketing, SEO, E-commerce, LinkedIn, Instagram, Social Media, Digital Marketing, Content Creator, Storytelling, Advertising, Social Media Marketing, Communication, Video Marketing, Social Proof, Marketing Trends, Influencers, Influencer Marketing, Marketing Tips, Digital Trends, Content Marketing, Online Marketing, Marketing podcast,
Chapter 1: What inspired Rudy Mawer to aim for billionaire status?
I went all in with my personal brand and we did $25 million in three years. Beginners actually need to learn some level of direct response because it's what gets attention and it gets people to click.
What are your best tips in terms of getting more leads?
Chapter 2: How did Rudy transition from a playground hustler to a millionaire?
One part of it is, let me just add one more thing to help people there.
This was like a masterclass in direct response. How do you get them to then move to the next level?
Chapter 3: What makes Rudy's marketing strategies stand out?
How do you get someone on a second date to follow up with them?
How can we increase our conversions?
Chapter 4: Why do many paid ads fail?
99% of success with ads is
Chapter 5: What is the Ascension Model in marketing?
Young Improfiters, welcome back to the show. And I am smiling ear to ear because today we have an amazing conversation with Rudy Moore. Rudy is the direct response and paid ads king. He knows everything about this topic. And you guys know that I love to talk marketing. So I'm so excited for this conversation because Rudy really knows his stuff.
Chapter 6: What are the key metrics that matter for ads?
Now, I've interviewed so many great marketers from Gary Vee to Russell Brunson. And Rudy reminds me of these folks so much because he just truly knows his stuff. He's responsible for so many celebrity brands. He's the genius behind it all. And he's so good at what he does. He really knows the ins and outs of direct response marketing. So I can't wait to pick his brain.
Chapter 7: What habits does Rudy practice for success?
We're gonna learn everything about paid ads, how to make converting ads, how to use psychology, how to create great funnels, how to warm up our leads, the difference between organic traffic and paid ads traffic and how we have to treat that traffic. We're going to talk metrics. We're going to talk LTV. Again, this is truly a masterclass when it comes to direct response.
Chapter 8: What advice does Rudy have for aspiring entrepreneurs?
So without further delay, because I seriously can't wait for this conversation, here's my conversation with the man in red, Rudy Moore. Rudy, welcome to Young and Profiting Podcast.
What's up? It's great to be here.
I'm excited to be here too. I feel like we're going to have so many lessons for all of our entrepreneurs tuning in right now. Rudy, I was doing some research for the show and I found out that you have a goal of becoming a billionaire. And like me, you've been an entrepreneur since your teens. So tell me, why do you have this big audacious goal of becoming a billionaire?
I get asked this question a lot. I think a lot of people think, oh, why does someone need that much money? And I was explaining this yesterday to a friend. If you're a pro athlete, say you play basketball, your goal is to win the NBA. If you're a sprinter, your goal is to win an Olympic gold medal. So I think to me, I'm very competitive. I came from a sporting background.
If I'm in business, to me, the billion dollar mark signifies all the things that I want to create in the world around business. So impact, legacy, changing the world in a positive way, having amazing teams and products. and international reach. All of those things are summarized by building a billion-dollar company. And look, could it be worth $500 million and still do all those things?
Absolutely. Could it be $4 billion or $20 billion and do all those things? Yes. So for me, it's a bigger goal of being the best version of myself, winning what I would class as the gold medal in the sport of business and impacting the world.
I love the fact that there's some intrinsic goals tied to that big billion dollar goal. I think that's really important so that you stay motivated. So you've had an amazing career journey and you're still really young. By the time you were 26, you scaled your first multimillion dollar business. By the time you were 30, you had four multimillion dollar businesses that you helped scale.
And now you're known as this celebrity marketer for A-list celebrities. You run ROI Machines, which is a top direct response agency. Can you just give us a high level of your career journey? Like how did you get started in all of this? How did you end up scaling businesses?
So I was typical kid in school, like buying and selling, hustling. I actually got banned from selling in the playground when I was like eight years old. Entrepreneur my entire life. When I was a teenager, I built one of the largest gaming communities in the world, built my own websites, really got into tech right when computers were taking off 20 years ago.
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