This Mom Turned a $750 Etsy Side Hustle Into a $50M Wellness Brand | Entrepreneurship | How We Profit | E6
episode
Young and Profiting (YAP) with Hala Taha: Entrepreneurship and Self-Improvement Podcast
1h 17m
2 speakers
5 chapters
transcribed 1 month ago
Transcript
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What is the main topic discussed in this episode?
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It was a business created by accident. This was definitely not an intentional business. I thought I was going to be a stay-at-home mom. I was on maternity leave and we've been profitable every single year, but we didn't get from zero to 50 million in the first year.
Luna Aziz is the founder and CEO of Legendary Milk. She built a women's wellness supplement brand from a $750 initial investment into a $50 million bootstrapped business.
I bought a coffee grinder and a pill encapsulator on eBay for like $100. I started testing formulations on myself and I posted them on Etsy. I received like 50 orders overnight one day.
And now your company controls like 70% of the lactate supplement market. So you've like completely dominated. What would be the most surprising thing people would find out about the price to develop a supplement? We will not source any ingredients from China. So we have to be really mindful of what's the difference between selling something on Amazon versus selling something on retail? Like, is there any cost differences, shipping differences? The margins are virtually the same between D2C retail and Amazon now. Oh, interesting. And I think that's great for us because somebody who wants to be a founder saved up $10,000 to launch your product. What would you tell them to do with that $10,000? I would say...
Luna, welcome to How We Profit. Thank you for having me. I'm so pumped for this interview. I feel like you've got so much to share and it's so inspiring to have learned about your story, the fact that your company is doing $50 million in revenue, a company that you started 10 years ago with 750 bucks and a dream and trying to just create a solution for a problem that you had yourself. The company's called Legendary Milk. Tell us about your company. Like for people who don't know about it, what does your company do? Sure. Yeah, it does feel very surreal.
And after you just said 10 years, it doesn't feel like that. It feels like it's just flown by. So Legendary Milk, it's a women's health supplement brand that offers science-backed solutions primarily to women, obviously primarily to mothers, focused on conception, the pregnancy period, lactation, and the postpartum period.
Okay. So your company really goes from women from every stage of their life, from pregnancy and before pregnancy to like all the different stages. Was that something that you decided like from the start or did that evolve over time?
It definitely evolved over time. Initially, it was very primarily focused on lactation and specifically low milk supply because of my own personal struggles with making enough milk for my son. And then I realized that it's such an underserved community. Breastfeeding is still so taboo. No one wants to talk about it. Moms are shamed for it.
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Chapters
5 chapters
1
What is the main topic discussed in this episode?
0:00–7:53
2
How did Luna bootstrap Legendairy Milk with just $750 and a home setup?
7:53–21:03
3
What personal lactation challenges led Luna to formulate her own supplements?
21:03–39:53
4
How did community and education drive early organic growth on Etsy and Facebook?
39:53–57:38
5
What organic marketing and brand personality strategies scaled Legendairy to $50M?
57:38–1:17:16
Speakers
2 identifiedMore from Young and Profiting (YAP) with Hala Taha: Entrepreneurship and Self-Improvement Podcast
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