Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Rudy Mawer: The Ultimate Direct Response Playbook for Scaling Multi-Million-Dollar Brands | Marketing | E318
25 Nov 2024
Chapter 1: Why does Rudy Mawer aim for billionaire status?
I went all in with my personal brand and we did $25 million in three years. Beginners actually need to learn some level of direct response because it's what gets attention and it gets people to click.
Chapter 2: How did Rudy go from playground hustler to millionaire at 26?
What are your best tips in terms of getting more leads?
Chapter 3: What is the power of standing out in business?
One part of it is, let me just add one more thing to help people there.
Chapter 4: How can direct response marketing transform your business?
This was like a masterclass in direct response. How do you get them to then move to the next level?
Chapter 5: Why aren't my paid ads working?
How do you get someone on a second date to follow up with them?
Chapter 6: What is the ascension model in marketing?
How can we increase our conversions?
Chapter 7: How to create ads that convert?
99% of success with ads is
Chapter 8: Should you hire an agency or DIY your marketing?
Young Improfiters, welcome back to the show. And I am smiling ear to ear because today we have an amazing conversation with Rudy Moore. Rudy is the direct response and paid ads king. He knows everything about this topic. And you guys know that I love to talk marketing. So I'm so excited for this conversation because Rudy really knows his stuff.
Now, I've interviewed so many great marketers from Gary Vee to Russell Brunson. And Rudy reminds me of these folks so much because he just truly knows his stuff. He's responsible for so many celebrity brands. He's the genius behind it all. And he's so good at what he does. He really knows the ins and outs of direct response marketing. So I can't wait to pick his brain.
We're gonna learn everything about paid ads, how to make converting ads, how to use psychology, how to create great funnels, how to warm up our leads, the difference between organic traffic and paid ads traffic and how we have to treat that traffic. We're going to talk metrics. We're going to talk LTV. Again, this is truly a masterclass when it comes to direct response.
So without further delay, because I seriously can't wait for this conversation, here's my conversation with the man in red, Rudy Moore. Rudy, welcome to Young and Profiting Podcast.
What's up? It's great to be here.
I'm excited to be here too. I feel like we're going to have so many lessons for all of our entrepreneurs tuning in right now. Rudy, I was doing some research for the show and I found out that you have a goal of becoming a billionaire. And like me, you've been an entrepreneur since your teens. So tell me, why do you have this big audacious goal of becoming a billionaire?
I get asked this question a lot. I think a lot of people think, oh, why does someone need that much money? And I was explaining this yesterday to a friend. If you're a pro athlete, say you play basketball, your goal is to win the NBA. If you're a sprinter, your goal is to win an Olympic gold medal. So I think to me, I'm very competitive. I came from a sporting background.
If I'm in business, to me, the billion dollar mark signifies all the things that I want to create in the world around business. So impact, legacy, changing the world in a positive way, having amazing teams and products. and international reach. All of those things are summarized by building a billion-dollar company. And look, could it be worth $500 million and still do all those things?
Absolutely. Could it be $4 billion or $20 billion and do all those things? Yes. So for me, it's a bigger goal of being the best version of myself, winning what I would class as the gold medal in the sport of business and impacting the world.
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