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Your Bright Personal Brand

The Radical Act of Slowing Down: Why Women Struggle to Rest with The Sister Project, Episode 138

01 Apr 2025

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Want to stop hustling so hard and start showing up as the bold, brilliant woman you are? Download the first four chapters of my book, Find Your Clear Vision—it's my gift to you! → bebrightlisa.com How do you want people to remember you? If someone described your personal brand or your energy in one sentence, what would they say? For today's guests, Lauren Massarella and Michelle Anderson, founders and CEO's of the cozy wellness platform and lifestyle brand, The Sister Project, it's simple: Slow down, care less, and do more of nothing. It's their tagline—and the reason their lifestyle brand resonates with thousands of women. But it's more than just a catchy phrase. It's a rebellious act against burnout, overachieving, and always doing more.   💡 In this episode, we're diving into: ✔️ Why a clear tagline isn't just for businesses—it's a powerful tool for your personal brand. ✔️ How slowing down and caring less can actually help you accomplish more. ✔️ My personal experience with high-functioning depression—and why slowing down can feel terrifying for high-achieving women.   📝 What You'll Take Away: 👉 A new perspective on rest and resistance—why slowing down is a radical act of self-care. 👉 The secret to crafting a tagline for your personal brand that makes your message unforgettable. 👉 How to integrate joy and presence into your everyday life (without guilt).   A huge thank you to Lauren and Michelle for keeping it real and reminding us that doing more of nothing isn't just allowed—it's essential. 🎧 Listen to Cozy Conversations with The Sister Project. Follow The Sister Project on Instagram.

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