Today I'm sharing what a personal brand strategy is and: - two things you need to create it - limiting beliefs get in the way - and a challenge to take on this month. A strategy is how to get from point A to point B. In terms of personal branding and building your thought leadership, point A is today, and point B is the impact you want to make with your audience. The ultimate goal in business brand strategy is to create a consistent brand experience for customers and clients across all of brand touch points. Showing up consistently in front of your target audience is vital to building a personal brand strategy or thought leadership platform. Studies show that you need to be "seen" by your target audience between 20-40 times. Listen to Episode 35 to learn what the Know, Like and Trust Factor" is and how to use it to build your personal brand strategy. Your challenge, should you choose to accept it, is to set an intention for one piece of branded communication targeted directly at your audience, maybe it's a thank you note, a personalized video, or choosing your signature color for your social media posts. Get on the list! Be the first to know about my free masterclasses and get your weekly dose of inspiration and motivation: www.bebrightlisa.com/getonthelist Have a question you'd like answered on the pod? Ask me on my website: www.bebrightlisa.com/get-in-touch Ready to start your creative mindset and personal brand journey? Book your first session: www.bebrightlisa.com/introductory-session Connect with me on Instagram: www.instagram.com/findyourclearvision Lisa Guillot, PCC, is a certified transformational mindset coach and personal branding expert. She coaches entrepreneurs and professionals to bring more creativity and agency to their life and career. Lisa blends creativity, design thinking, and neuroscience to unlock what's next for her clients and build their personal and professional brand. You can find Be Bright Lisa here: www.bebrightlisa.com and in her Clear Vision U membership program www.clearvision.com

Ask this episode

“What did the council decide on item 42?” — answered with the speaker and the moment.

Transcript

Related