Your CMO Mentor
Episodes
Measuring what Matters with the MD of Data, Measurement and Analytics at Google UK
11 Jun 2026
Contributed by Lukas
Biren Kalaria, Managing Director of Data, Measurement and Analytics at Google UK, joined us to talk about one of the most requested topics in the comm...
The illusion of productivity in the AI era | Duarte Garrido - DOJO AI
03 Jun 2026
Contributed by Lukas
Duarte Garrido, co-founder of DOJO AI joined us to explore the capabilities of large language models, highlighting their significant role in boosting ...
The cost of constant organisational change | Patrick Brown, Adobe
13 May 2026
Contributed by Lukas
Joe sat at the Adobe Summit in Las Vegas with Patrick Brown, VP of Marketing at Adobe, to discuss the pervasive issue of "change fatigue", e...
The ecosystem that makes high performers thrive | Naomi Walkland
23 Apr 2026
Contributed by Lukas
Most marketers are told to project confidence even when they don't feel it. But what if the better move is just being honest about what you don...
How great CMOs think about brand, risk and leadership with Jon Evans
09 Apr 2026
Contributed by Lukas
Jon Evans, host of the Uncensored CMO podcast, joined us to share what seven years of interviewing marketing leaders has taught him about what great C...
How to build a brand with real purpose, with Bronwen Foster-Butler, CMO of Finisterre
26 Mar 2026
Contributed by Lukas
In this webinar, Bronwen Foster-Butler, CMO of Finisterre, joined us to talk about what brand purpose actually means in practice, how it went so wrong...
How marketers can use consumer testing to make braver, smarter decisions
12 Mar 2026
Contributed by Lukas
In this webinar, Anna Henwood, CEO of Stickybeak, joined us to talk about something a lot of marketers quietly struggle with: how to make confident de...
The new science of TV advertising with Kate Waters from ITV
26 Feb 2026
Contributed by Lukas
Performance marketing can feel like you’re squeezing harder and harder for the same results. CPAs creep up. Growth slows. And suddenly, the next mov...
How to run smarter marketing experiments (behavioural science explained)
12 Feb 2026
Contributed by Lukas
What if half of advertising’s problems come down to this: we keep asking people why they do things… and they genuinely don’t know?In this episod...
How marketing can lead AI transformation in your company
05 Feb 2026
Contributed by Lukas
When we spoke to Jessica Cobarras, CMO of Asana, her passion for people really came through. In this podcast episode, we talk about how centring peopl...
How to justify brand marketing spend (and build trust with leadership)
29 Jan 2026
Contributed by Lukas
Brand is one of the hardest things for marketers to justify, especially when budgets are tight, pressure is high, and leadership wants results now.Tod...
How to balance brand and demand without wasting budget or credibility
22 Jan 2026
Contributed by Lukas
Many marketers are told they have to choose: brand or demand.More leads now, or long-term impact later.In this episode of Your CMO Mentor from The Mar...
How to Measure Creator Marketing (Without Follower Count)
15 Jan 2026
Contributed by Lukas
Creators aren’t a channel to buy. They’re people to partner with.In this episode of Your CMO Mentor, we’re joined by Brit Starr, CMO at CreatorI...
How to build a data-driven marketing strategy
18 Dec 2025
Contributed by Lukas
How do you build a marketing strategy that your CEO and CFO can actually get behind, without turning marketing into a spreadsheet hobby?In this episod...
BeReal’s Ben Moore on Growth, Authenticity & Anti-AI Marketing
09 Dec 2025
Contributed by Lukas
Short-termism. AI slop. “Can we just copy our competitors?” If you’re a senior marketer wrestling with all of that, this one’s for you.In this...
How Samsung Builds People-First Products with CCO Deborah Honig
04 Dec 2025
Contributed by Lukas
How do you shift from a product-first mindset to a genuinely people-first organisation?In this episode of Your CMO Mentor, Deborah Honig, Chief Custom...
The Future of Search: AI, SEO & What Marketers Must Do Next - Andrew Warden (CMO, Semrush)
27 Nov 2025
Contributed by Lukas
AI is reshaping search faster than anyone expected, but according to Semrush CMO Andrew Warden, this isn’t the end of SEO. It’s the biggest opport...
How to build a high-impact brand on a low budget, with the VP of Marketing at Freeletics
20 Nov 2025
Contributed by Lukas
Big-brand impact. Tiny marketing budget. VP of Marketing at Freeletics, Ellie Hughes, shares the story of how she turned around a flatlining fitness b...
How to lead marketing that drives growth, with the CMO of Meta Alex Schultz
13 Nov 2025
Contributed by Lukas
To help you level up, we get marketing’s biggest brains to open up!What’s it really like being the CMO of Meta? And what lessons can we steal for ...
How to build brand on Linkedin with the VP of Marketing for Linkedin, Andrew Monu
06 Nov 2025
Contributed by Lukas
To help you level up, we get marketing’s brightest brains to open up!What’s the real secret to building a brand on LinkedIn, from someone running ...
Your CMO mentor: real-world marketing advice from the brightest brains in the game
05 Nov 2025
Contributed by Lukas
Welcome to Your CMO Mentor, a podcast series from The Marketing MeetupTo help you level up, we get marketing’s brightest brains to open up! In this ...