KEY TAKEAWAYS COVERED IN THE PODCASTThere are 500,000,000 people per day watching Instagram Stories. It keeps you visible and it shows the authentic, human side of your business. Ultimately, it builds a sense of community. You need to be using Instagram Stories to be tell stories – the clue is in the name!You need to ask yourself who are your audience and what do they get out of your content?Instagram Stories is a great place to get personal, showing your personality and your personal side. Whilst you don’t have to share everything, showing a bit of your personal side is great. Remember, people buy from people.Don’t just sell your products, show behind the scenes too. Show what goes into it and how you created your product and service. This means you’re not necessarily selling your products, but you are regularly reminding people that they’re there.Instagram is a great place to educate your followers and show them that you are an expert in your field. Whether it’s a blog post or an interesting podcast you have listening to, people need to see why you are the expert in your industry.Takeovers are a great way to promote your product and service without personally talking about your product yourself.Using apps that have layouts and designs, you can create beautiful curated images to share on your Instagram Stories. Great apps to use include Story Art, Unfold, Story Luxe and Story Lab.Instagram Story Polls are a great way to get people engaged, even if it is as simple as asking ‘do you prefer cats or dogs?’Using the Instagram Stories Question sticker is a great way to get people’s opinions on your business, your products and your services. You can ask people for inspiration or get them to ask you questions about your business.Using Instagram Stories to be creative is a great way to stand out from everyone else.THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE…If you’re wondering why you should be using Instagram, it is the second largest platform when it comes to social media. There are over 1 billion users, it is owned by Facebook and it is one of the best platforms for engagement.HIGHLIGHTS YOU SIMPLY CAN'T MISSWhy Use Instagram Stories – 03:27Three Mistakes Businesses Make When Posting Instagram Stories – 04:53Tip #1: Get Personal – 06:00Tip #2: Create Product Stories – 09:07Tip #3: Educate Your Followers - 11:06Tip #4: Story Takeovers – 12:02Tip #5: Use Instagram Quizzes – 13:32Tip #6: Use Curated Images - 15:20Tip #7: Instagram Polls - 16:34Tip #8: Instagram Questions - 18:00Tip #9: Go Live – 20:10Tip #10: Get Creative - 21:58LINKS TO RESOURCES MENTIONED IN TODAY'S EPISODEDownload ‘5 Easy Ways to Get People On Your Email List’Download ‘Your Webinar Blueprint’Download ‘How To Create A Highly Converting Sales Page’Episode 77 with Mary HyattEpisode 73 with Dill Takes PhotosStory Art AppleStory Art AndroidUnfold AppleUnfold AndroidStoryLab AppleStoryLab AndroidStoryLuxe AppleStoryLuxe AndroidTranscript below Speaker 1: (00:32) Hello and welcome to this week's episode of the podcast and thank you so much for joining me here. Again, I hope you're having a great week. So this week I've got lots to fill you in on in terms of Instagram stories. I did a talk recently over in Cyprus and I did it all about Instagram stories and I thought I would share some of the content with...

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