KEY TAKEAWAYS COVERED IN THE PODCASTNo one ever minds a comment on their post, after all, that’s the whole point of sharing on social media. However, make those comments conversational instead of spam. Don’t sell your services or products where it doesn’t make sense.When commenting on social media, always try to remain relevant to the picture or post. Don’t just leave a thumbs-up or a heart. Instead, say something about the post that you enjoyed. This way, you don’t sound like a spam account.Social media is about building relationships and getting to know your customers. Auto direct messages are impersonal and bad form. Instead, start a conversation with someone by being genuine.On Facebook, like competitions are okay. Share competitions are against the regulations. Don’t get put into Facebook prison with a locked account by creating a share competition.When your audience posts on your social media, you should try your absolute best to respond. As a business, if someone posts about you or shares your content, you are receiving free exposure. Say thank you!THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE…The main goal of social media is to start a conversation with your audience. You are spending a lot of time creating content and sharing it in hopes of receiving a response. When your audience reaches out, reach back! Start that conversation and engage them. If someone tweets about your business, retweet it. If someone comments on your post saying how much they enjoyed it, say thank you. It’s all about relationship!HIGHLIGHTS YOU SIMPLY CAN'T MISSA quick update on Instagram’s IGTV – 01:44Mistake #1: Selling on other people’s posts – 03:48How to comment properly and not to sound like spam – 05:52Mistake #2: Auto DM’s – 06:41Mistake #3: Like and share competitions – 08:16Mistake #4: Posting on social media and not responding – 10:03LINKS TO RESOURCES MENTIONED IN TODAY'S EPISODEIGTV Blog PostTranscript below Hello, and welcome to episode 20 of the Social Media Marketing Made Simple podcast. I'm your host Teresa Heath-Wareing. Wow. I can't believe we have got to 20 already. I know in the scheme of podcast, it doesn't seem very big. When I listen to James Wedmore or Amy Porterfield, they're on like hundreds; however, 20 weeks have gone by, which I've had the podcast, 20 weeks have gone by that I've consistently put out content, and I am super proud of myself. Maybe I should be prouder when it's a hundred, but I am still really proud that I've got to 20.As I've mentioned on previous podcast, I decided that when I was going to take this on, I was going to run it for an entire year before I decided whether it was a success and to leave it or not because I wanted to prove to myself and everybody else that consistency works, that if you are consistent and you come out every single week with some kind of content, doesn't have to be a podcast, it could be a video, a live, a blog, but if you are doing it consistently, and you're helping market it, then people will want to listen and want to read and want to sign up to make sure they get those updates, so I'm super pleased that we've got to episode 20 already.Before I jump into today's episode, I just thought I would give you a very quick update on the latest changes on Instagram. A quick update on Instagram’s IGTV Now, it's been a couple of weeks that IGTV has been released, but if you've not had chance to look at it or set up your account or are unsure about what it's about, then I have put out a blog post on the teresaheathwareing.com website, and the blog post goes into detail what Instagram TV is...

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