KEY TAKEAWAYS COVERED IN THE PODCASTCarrying out surveys and polls are a great way to find out more about your customers. Using Instagram Stories, Facebook, Twitter or even programmes like Response Suite will allow you to easily find out exactly what your customers need.If you start building a relationship with a potential customer and client, consider following them on another platform as well. This is ideal if it’s someone you want to build a longer-lasting and valuable relationship with.Creating a video welcome or response for those people you want to make a strong connection with is a great way to personalise your response. Whether it’s welcoming people to your new membership, replying to webinar signups or replying to people on Twitter – they’ll absolute love the personalisation.The most important thing you need to do when building your online community is reply to absolutely everyone that starts a conversation with you. Whether it’s replying to an Instagram comment, responding to a tweet or answering a DM. Make it personal and take the time to show you’re thankful they’re connecting with you.When it comes to social media you should be engaging more than you’re posting.People love to receive gifts in the post as it feels personal and shows how much you value your relationship with them. Whether it’s brownies, a personalised card or a box of goodies - it will encourage people to share it when they receive it.THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE…The key to creating a community is making sure you’re engaging with as many people as you can. Don’t used canned responses and take the time to personally respond to each and every person that connects with you. Pick up on something personal and tailor every message you send.HIGHLIGHTS YOU SIMPLY CAN'T MISS#1 Understand Your Customers More – 04:00#2 Connect with Customers in All Areas – 07:25#3 Make A Person Video for People You Really Want to Connect With – 09:45#4 Make Sure You Respond to Everyone That Starts A Conversation with You - 13:15#5 Send Them Something in The Post - 15:30LINKS TO RESOURCES MENTIONED IN TODAY'S EPISODEBonjoro AppEpisode 41Episode 39Personalised Card Company UKPersonalised Card Company USTranscript below Hello and welcome to this week’s episode of the podcast. How on earth are you? Can you believe in February already? I’ve got to stop saying this for two reasons. One I feel so old when I talk about how time flies and things going really quick but to me it’s one of those things where if you tell yourself something enough it will start to happen or believe or whatever. So if I constantly tell myself oh the time’s going so fast I haven’t got enough time then that’s exactly what’s going to happen. So I’m going to try not to say that anymore because I don’t think it’s good for me to think about how fast things are going and who wants to wish their life away Hey. So if you remember back about four ish weeks ago I did an episode episode 46 where I talked all about my team predictions for marketing for this year and things that I think you should think about doing or start doing or just be aware of because I think they’re going to be getting bigger this year as we go on and one of the things which obviously was not

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“What did the council decide on item 42?” — answered with the speaker and the moment.

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