KEY TAKEAWAYS COVERED IN THE PODCASTCheck to make sure the consultant that you hire is active on their own social media. Huge amounts of followers don’t always mean success. Focus on how engaging they are with their own audience.Social media is a fast-moving industry. Ask your potential consultant how many conferences they have attended or what they read for updates. You will want someone who remains up to date on all industry news!Although there isn’t a qualification for just social media, you will want someone knowledgeable. Ask what qualifications they have that are suited for the industry. Do they have a marketing degree? Or, have they taken any courses from influencers in the industry?You will want to see examples of past work your consultant has completed for other clients. You will want to see what specific campaigns they have done and what the result was. Don’t be afraid to ask for ROIs and results!Look at the consultant’s testimonials. Better yet, ask to speak with some of their existing clients. You will want to know what the relationship is like and how they feel the project has gone.THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE…Hiring a social media consultant is extremely important for your business. You must choose wisely! Make sure that above all else they are able to interact and keep up with your followers, always engaging them. This is the most important part of social media marketing.HIGHLIGHTS YOU SIMPLY CAN'T MISSQuestion 1: Do they practice what they preach? – 04:11Question 2: How do they keep up to date with industry changes? – 06:39Question 3: What qualifications do they have? – 08:19Question 4: Can they show examples of their best work? – 10:04Question 5: Are there any testimonials or can they provide contact information for prior clients? – 11:59LINKS TO RESOURCES MENTIONED IN TODAY'S EPISODETeresa’s blog post about questions to ask when hiring a consultantTranscript below Hello, and welcome to another episode of the Social Media Marketing Made Simple Podcast, and I'm your host, Teresa Heath-Wareing. I hope you've had a really good week, and I am really excited to talk about this week's podcast episode, because it's something that I am super passionate about.If you've listened to some of the others where I've got a bit of passion out, I tend to talk quite fast, and I tend to record the podcast really quickly, so I'm kind of hoping that I'm going to do that this week, because I am actually away with my family on holiday. We have brought the children just to Wales.I say just to Wales, that's really bad, isn't it? It's not just to Wales, Wales is lovely, and the children are having a great time. We're spending time at the beach, we're going swimming, and we're just hanging out as a family, which we don't do very often, if I'm honest. We all tend to have our own lives.I know that sounds weird, but when I think about my step-son who's 15, he spends a huge amount of his time up in his room, or playing on his games, or on his phone. My eight year old, who is eight going on 18, she has got her iPad, and they tend to get so wrapped up in their lives, as do we as adults, so whether it's doing work, or normal adult stuff, we don't often spend a huge amount of time just all sitting in the same room and talking.This is what we've been doing this week and it's lovely, so we're having a really fabulous time, but I've kicked them out this morning, because obviously one thing I can't do with them around is record a podcast. They've gone off to the park, and I'm here recording. So like I said, I'm hoping it's going to be a easy one to record, because I'm super passionate about it, and therefore it...

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